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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The following originally ran on Portada The Ryder Cup (@rydercup) is history and most of the U.S. starts preparing for the colder weather and maybe more indoor activities, so we thought it would be good to take a look at the sport of golf. Coming off a marketed increasing upswing led by Tiger Woods (@TigerWoods) resurgence and a …
Patches, who cares about patches? If you are a brand that is looking for a quick splash, sometimes without explanation, then finding your way through a patch is an interesting disruptive way in, although with the NBA, at least on the team side in the US, that changed last year, with now all but eight …
The following is by new contributor Scott Huntington… It’s hard to understate just how big of an impact Tiger Woods has had on golf. One of the game He caught fans attention immediately and completely changed how much people cared about the sport. With him taking a hiatus for the past couple years, people …
The perception is, if you want to succeed on Madison Avenue fully, then you need to bring the game to those making the decision. Every team sport, as well as air racing, triathlons, hot dog eating, even surfing, have tried to show the value of their product by coming as perilously close to Gotham as …
There is no event more New York than the New York City Marathon. There is also no event in New York that annually draws a global participant base than the Marathon as well. So it should come as no surprise that the new title sponsor of the Marathon will be an Indian technology company, whose …
Wearing Your Heart For Your Club: Teams and leagues are often the center of community philanthropy. From Coat Drives to Charity nights, the ability for sports to drive awareness and dollars for cause marketing is pretty endless. Now via Ogilvy Brazil, the football team Sport Club Recife has tied a promotion for its most loyal …
You may go to a driving range or your local public course this week and not know anything about National Golf Day, but that’s not really what the initiative is about. The campaign is a smart industry initiative aimed directly at politicians, not the public, to build awareness for the golf industry and help change …
As an owner and a businessman, Arthur Blank thinks big. The New York native took an idea to create a massive destination for the growing home remodeling business and turned it into The Home Depot. He purchased the Atlanta Falcons with the idea of turning the team into a national sport property in the football-crazy …
