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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
They are the sports that have been viewed by a colleague as the “permanent emergent” in America; those that we keep hearing are buzzworthy, played by kids and destined to overtake baseball, even NASCAR in the eyes of the public and in the pockets of consumers. Lacrosse, soccer always end up on that just around …
Another look at the summer from our intern James Gumina. As a young person in an age of limitless information, there are always a lot of things on my mind, mostly sports-related, and often focused on what’s happening off the field. From marketing campaigns to broadcasts to business strategy, it’s a lot to process. So, …
Last fall Mondelez International and Soccer United Marketing announced a wide ranging partnership across some of the biggest brands in the consumer space, which, the goal (no pun intended), was to bring soccer touch points to almost anyone cruising an aisle in a food store. The Mondelez brands, which include Oreo and Chips Ahoy cookies, …
