JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It’s always great to continue learning and be curious about industries and brands that we know of, but not a great deal about. So we spent 45 minutes learning about the business of wine from our longtime friend Caroline Shaw, who is running global communications and new business marketing for E. & J. Gallo Wines. …
Team Handball is a thing. No it’s not the old school hitting the ball against a concrete wall many grew up with in the inner cities of the U.S. It is one of the most engaged training sports in the world. Ask many basketball players or soccer players about Team Handball and they will know …
As we put the finishing touches on the third edition of our book, worth sharing a great best practice from agent/marketing exec and former Columbia student Jesse Lichtenberg. Jessie has worked with athletes big and small in her career, and some of her best work has been done on the Olympics side. Here is a …
We love disruptive platforms that look to storytell and challenge the norm. We love them even more when they are not just a good idea, they are becoming a good business model. Meet World’s Greatest. The video content platform is of, by and for the World’s Greatest athletes, most with Olympic sports ties, and their …
It has been a pretty quiet few weeks for sports in New York. A Nets resurgence here, an Islanders move up, the Jets have a new coach, St. John’s doing better, heck even Hofstra is on a run. There is certainly a share of baseball talk, but for live sports? Meh. So that opens the …
“Put your money where your mouth is.” Who knows where that saying, used way too much, came from, but, here’s another overused phrase, “I knew a guy,” who did just that, and everyone he touched was better for it. For those who know a little about me, or follow me, or have come across me …
The issue of mental health and wellness among athletes of all levels is going to become an increasingly popular topic in the years to come. Once taboo, athletes like Michael Phelps and Kevin Love are part of a growing group that have shown others it is OK to discuss, understand and deal with the mental …
We have written about some this before; how we as a culture and sports and entertainment as industries are always looking to get younger and faster. It’s why there is a huge rush for esports, engaged mostly by those under 30, vs. a bigger audience of gaming and casual games, which is actually a larger …
The Winter Olympics have always been a challenge to draw attention in the run up to the games, and this year in the US, given the crowded marketplace and the fact that the Games are in South Korea, the buzz seems to be even less so thus far. Still early, but it is a little …
We are certainly in strange and unchartered waters with regard to the new and current immigrant in the United States, and where administration policies will be going. One area that has come under question is professional and amateur athletes, and how changes will affect the thousands of athletes, not just Americans competing abroad but the …