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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The mention of “Billions” and big time sports are pretty synonymous these days, but Showtime, a network that has been known for some unique sports content over the years, will deal with “Billions” of a kinda different sort when their new series starring Paul Giamatti and Damian Lewis debuts this Sunday. The series is all …
Ann Liguori is a nationally known sports radio and television personality, talk show host, journalist, author, and television producer in the world of sports media. She was the first woman to host a call-in sports show on WFAN-New York, where she hosted a sports talk show for over 20 years and continues as the …
The social space can be a tricky place to do business if you are a massive brand like Chase. What platforms do you use and what exactly are you trying to convey? Can you use events to leverage your brand message effectively, and how many of you current or potential consumers actually want to engage …
The credit/financial/global services space is ferocious when it comes to sport, with each massive brand trying to find the right activation that will not just bring more usage and awareness of its products to casual and passionate followers, but will also bring massive added value to those who have multiple cards from which to choose. …
Say what you want about the Olympics, The Super Bowl, even NASCAR, perhaps the largest multi-day annual experiential sports branding event kicks off Monday when the US Open starts play at the Billie Jean King National Tennis Center in New York. From champagne bars to celebrities playing in sponsored events with fans to social media …
No matter what the sport or the level of management, the infusion of gambling and fantasy gaming into the conversation is hard to avoid. Tuesday night at the regular monthly gathering of the New York Sports Venture Capital proved the point as three elite former athletes took turns tackling those and other hot topics. Former …
This weekend I received a call to action postcard about the 50th anniversary of a collectable icon; The Hess Toy Truck. In a time of quick and easy, fast and fun and on to the next thing, the Hess Toy Truck has endured for generations. It has stayed true to its brand; solid, well designed …
Once in a while we stray from topic…below is a recollection and some thoughts of the fall of 2001, when I was at the USTA and then the Knicks…never forget Many people have said that the events of Sept. 11, 2001 are to those less than 55 today what Pearl Harbor was to “The Greatest …
There is no doubt the simple act of the Ice Bucket Challenge surpassed the imagination and expectations of those golfers who originally launched the idea on July 15 to benefit ALS (Amyotrophic lateral sclerosis, or Lou Gehrig’s Disease). From kids to heads of state to celebrities to athletes, the challenge is still going strong with …
The perception is, if you want to succeed on Madison Avenue fully, then you need to bring the game to those making the decision. Every team sport, as well as air racing, triathlons, hot dog eating, even surfing, have tried to show the value of their product by coming as perilously close to Gotham as …
