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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
I had a chance to pull together some takeaways from our Sports Business Conference on campus at Columbia this past Thursday. With 33 speakers, 11 panels and keynotes covering everything from flag football and collectibles to leadership, the Olympics, global conversations, cultural connections, big events and what it’s like to parade down the Canyon of …
This Thursday we had our annual sports business conference at Columbia, and once again in the search for themes, one came through. From USOPC CEO Sarah Hirshland or Ed Horne, COO of On Location or Sheikha Asma Al Thani or Stanley Cup winning goaltender turned entrepreneur Mike Richter there was a clear message…sport…globally…is the unifier …
Check your politcal opinions at the door…or stay out… Twenty five years later still remains a very tough day for many. I have written about our experience that day at the USTA, and linked to the story that we played here, with both the positive and the negative. We lost 39 from Fordham and 26 from …
Last year the USTA came up with a first step program to grow engagement while the “traditional” coverage of the US Open by outlets was shrinking. The Media Center, which was opened while I was at the WTA in 1997 and was as state of the art as any facility in the world at the …
In 1997, the USTA unveiled the massive expansion of the Billie Jean King National Tennis Center, which included Arthur Ashe Stadium, the largest tennis facility in the world, one that would eventually bring a massive amount of yearly visitors and revenue to the US Open. Having been in and around The Open (then with the WTA, a …
It’s Labor Day, time for a few notes and shout out. Dated Tees. Last week at the US Open a longtime colleague of mine pointed out that a majority of the tee-shirts now being sold did not have the year on them. He mentioned as an annual visitor it was a source of pride to …
Our business doesn’t go an hour it seems without some “big news” off the field. The ESPN launch, NIL and college issues, FIFA World Cup planning, streaming wars, gambling suspensions, NBA Europe, Caitlin Clark and on and on. If Billy Joel wanted to write a sports version of “We Didn’t Start The Fire,” it wouldn’t …
So much has been made with regard to cause marketing…it’s not just what do you stand for, but what are you doing to back up what you say? One of the consumer brands who spends widely in the highly competitive sandwich industry is Jersey Mike’s, and later this month, the chain, which started in Point Pleasant, …
It was quite a ten days…from Normandy to London then back here for the Cricket World Cup on Wednesday. While there were many cultural, emotional, familial, and business learnings, here are four visuals of note in best practices to share. Sports unifies on the darkest days. Amidst the emotions going through the exhibits and beaches …
There was a time wayyy back in the 1990’s when the New York Knicks would be yearly contenders for the NBA Eastern Conference Championship and when the team played on the road in places like Indianapolis or Philadelphia or Houston, you would tune in and on the new sideline rotating signage you would see ads for …
