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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It’s the weekend and its raining. Where the normally would have been March Madness, Little League, lacrosse, MLS, MLB even this year the first season of XFL, there are replays, simulations and esports. So as the pause continues with COVID-19, where can we find a repository of all that is being shown, best practices learned …
There are many passionate individuals describe in sports as “lifers,” people who dedicate their life to one sport or endeavor, such as coaching. One of basketball’s lifers is Gordon Chiesa (@gchiesaohmy) . Chiesa’s career began as the athletic director and head basketball coach at his alma mater of St. Thomas Aquinas in Sparkill, N.Y. …
Maybe one of the more selfless acts in sport is the assist. Recognized in basketball and hockey and soccer, the assist is the perhaps the ultimate team accomplishment, forgoing the glory of the goal or the point so that another can succeed. Ever valuable, often overlooked. So it is the value of the assist that …
