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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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Val Ackerman

Violets, Johnnies, Kings and Crowns…Learnings From Wanderings Around The Apple…

March 21, 2025 by Joe Favorito

Even at big events on the grandest of stages, little things matter. They matter also on small stages thrust into the spotlight as well. Such was the case in four fun stops last week in and around the Big Apple. First was a night at The Paley Center for what was essentially a coming out …

Read moreViolets, Johnnies, Kings and Crowns…Learnings From Wanderings Around The Apple…

Heroes And Villains Make Us Care…And Combined With Brand Investment Is Making Us Love Women’s Hoops…

March 31, 2024 by Joe Favorito

According to my colleague Randy Walker, March 31 is the anniversary of the day young Martina Hingis took the number one spot on the WTA Tour, making her at the time the youngest man or woman to take the top ranking…gender didn’t matter, story did.  I know this because I remember exactly where we were …

Read moreHeroes And Villains Make Us Care…And Combined With Brand Investment Is Making Us Love Women’s Hoops…

As Students Return To Campus, The Power of Storytelling Has Never Been Greater…

August 24, 2023 by Joe Favorito

We have written several times on storytelling and its continued value in all forms; knowing who you are, what you do and being able to communicate that fact simply and succinctly in a world of white noise is more valuable today than ever before. Lots of screaming going on, but when you listen, what are …

Read moreAs Students Return To Campus, The Power of Storytelling Has Never Been Greater…

“Follow The Character,” “Long Term Greedy,” “Data and Storytelling”…Lessons From “Early March” Madness…

March 13, 2023 by Joe Favorito

“Curiosity is more important than intelligence.” It was that quote from MIT Sloan that has stuck with me as I looked back on a grand few weeks up and down the Northeast Corridor from Washington to Philly to New York to Boston and back. It was a wonderful few weeks of our own form of …

Read more“Follow The Character,” “Long Term Greedy,” “Data and Storytelling”…Lessons From “Early March” Madness…

Relationships, Listening and The Value of Showing Up: How Little Digital Sports Desk Scooped The College Sports World

June 24, 2019 by Joe Favorito

? @D1ticker Sub-story: 10 years from now we’ll still be remarking how @DigSportsDesk beat a laundry list of high-profile media outlets to break the UConn-Big East news. 12:37 PM – 22 Jun 2019 We always love stories of hustle, especially when it involves colleagues, and Terry Lyons falls into those categories. For several years Terry, …

Read moreRelationships, Listening and The Value of Showing Up: How Little Digital Sports Desk Scooped The College Sports World

Cannabis to STEM, Women’s Sport To Mental Health; Areas We Have An Eye On…

April 22, 2019 by Joe Favorito

A few weeks ago at the CAA World Congress of Sport in Dana Point, California, a host of speakers were asked what they had their eye on for topics, and what will we be talking about a year from now. The answers for the most part were guarded and much of the same that is …

Read moreCannabis to STEM, Women’s Sport To Mental Health; Areas We Have An Eye On…

The Value of Showing Up…

March 16, 2019 by Joe Favorito

We live in a time of hiding behind emails or text messages, having “Facebook friends,” or “Twitter relationships,” yet the experience of sitting and talking with someone; or even randomly crossing paths with an old, or new, friend or colleague by getting out and about is invaluable.   This past week, stops at the Big …

Read moreThe Value of Showing Up…

March Madness In New York; The Mecca Again…

March 3, 2017 by eastwin5

As we move into Championship Week and fully into March Madness, the sense of underdog success permeates the air. It is totally unlike the big-time sports business feel of college football, which generates millions for select schools competing at the highest levels, but has little of the mystery and mystique of the NCAA Men’s Basketball Championship. The …

Read moreMarch Madness In New York; The Mecca Again…

Pointing Toward Success: Entrepreneurship in the Modern Sports Industry

June 11, 2016 by eastwin5

The following was compiled by grad student Kelly  Carroll Another in as series from the Columbia University Sports Podcast, a 360-degree view of the sports business from the people leading it. Each podcast is approximately 35–45 minutes in length, and features industry insiders from all aspects of the business—from brand executives to startup founders to …

Read morePointing Toward Success: Entrepreneurship in the Modern Sports Industry

Another Potential Big Winner From Monday? The Big East

April 6, 2016 by eastwin5

At some point the dust will settle, Kris Jenkins, Jay Wright and the Villanova Wildcats will do their much-deserved victory tour, TV spots and get their keys to the city and then the sports world will move on to the next great moment. While the shot and the effort Villanova put forth to win their …

Read moreAnother Potential Big Winner From Monday? The Big East
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JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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