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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Into the cauldron of uncertainty in sports Friday fell the PLL, which postponed the start of it season, and the XFL, which to the surprise of almost all of its staff went from a cancelled season to a cancelled business, as almost all employees were released following a conference call late in the morning, as …
This should have been a landmark weekend for all those around the various ventures Vince McMahon oversees; the XFL, now with warmer weather coming, new faces established, media partners engaged and innovation in game presentation rising, would continue to see an uptick as March Madness came to an end, while thousands would have filled Raymond …
USFL, the AAFL, the NPFL. The PPFL, the ASPFL, the IFL, the UFL, the SFL. Know any of these? (the first one is not the viable spring league that eventually never made it to the fall after a growing spring option, it was another iteration that never saw its first field). Then you have the …
Two weeks ago the WWE was everywhere and anywhere in the New York Area as Wrestlemania became the lynchpin for all things about the brand. Community projects, brand partnerships, education news, appearances on Wall Street, meet and greets with celebrities, panels on broadcasting, economic viability studies…you name it the WWE rolled it out as they …
There was probably a time when the NFL would have shied away from seeing the WWE as anything but an encumbrance to business. After all for at least part of its history, the publicly trade company has been awash in misogyny, steroid use, violence and controversy. But today the WWE is a thriving entertainment vehicle …
