Virgin Sport

Finding Great Ideas In Strange Places: Canned Water 4 Kids…

July 17, 2018 by Joe Favorito

Sometimes you find great stories, and opportunity, in the strangest places. Case in point, while on vacation in Alaska at Denali National Park a few weeks ago we came across a very unique branded water. Its packaging was unique, its sustainable message was very clear; its reusability was very handy. It wasn’t Evian, or Poland …

A Week Of New Sports Business Thought This Week: But Where Were The Old Faces?

September 15, 2017 by eastwin5

We should all be about learning as much as we can in the limited free time we have, and along with that comes the value of listening and experiencing some traditional ideas through the prism of new voices. With that in mind, we had a whirlwind week of micro events that touched on sports business …

As A Disruptive Brand, Formula E Has A Chance…

July 16, 2017 by eastwin5

Many times I tell people looking to do the next big thing or to “be bold” that the title of my next book will be “It Seemed Like A Good Idea At The Time,” as we have seen so many smart entrepreneurial ideas come and go because they were too early in the process, or …