JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
A while ago an MSG executive named Bill Jemas wanted to test a theory he had. If you priced the second row at a Knicks game more than the first, what would people buy first? The answer when it was tested was clear…people gravitated to the highest price with the idea that the best cost …
Events like the Sloan MIT Analytics Conference come at you from all angles. Lots of noise, predictions, conversations, side conversations, analysis and more listening as you try and find the nuggets in the forest That’s always been the challenge and the fun. Weeding through the same old or the self important to find the takeaways …
There is a story I thought was a bit of an urban sports legend. Way back when Title IX came into being, the NCAA realized that each men’s sport had to have a companion women’s sport…baseball to softball etc. However football had no women’s football so volleyball was designated against it for any number of …
Yes The Big Ten Conference has dominated the summer college news cycle with its moves to add UCLA and USC to their national mix, which has further churned the murky waters of college alignment during this hot summer. However not to get lost in the mix were at least three impactful, big picture legacy events …
