Warner Brothers

“Smile” Hits A Viral Stunt Homer…

October 5, 2022 by Joe Favorito

It’s not easy to spend little money and get high visibility in a closely watched professional sports broadcast, but kudos to Paramount for scoring a viral success for their recent horror release “Smile.” “Smile” stars Sosie Bacon as a psychiatrist haunted by an eerie presence, one which does all kinds of horrific things to victims …

eSports 101: Understanding The Opportunities From The Producer Side…

January 13, 2017 by eastwin5

The interest and crossover between mainstream sports business and the world of eSports continues to heat up, with yet more teams, athletes and brands looking to the space as a source of fan development, content and potential business opportunities. With that in mind we looked north to Montreal, one of the central locations for innovation …

Player Access, Indian Style, Meet The Players Diary

December 11, 2015 by eastwin5

It is no secret fans and brands looking to engage in sport crave original content in all forms. How that content is delivered and by whom and in what medium has created a bit of a land grab, with traditional sites and platforms learning to deal with platforms like “Players Tribune” and now “Uninterrupted,” with …