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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
When the championship moment comes, that point in time when if you are an athlete, or a celebrity, or a businessperson and all eyes are on you to crystallize your success and storytell to the world, the emotions certainly flow. There is a limited window and usually many thoughts are running to make sure that …
Brands are always trying to find new areas of engagement in the crowded world of team sports. What’s the investment, what’s the ROI and more importantly how can we grow the investment we have already made by annexing new territory or opportunities. One of the more unique niche engagements around title time is the partnership …
Sometimes the most complex issues can be started to be solved by the simplest of actions; at the grassroots. That’s why as so many opine what will happen to baseball; too slow, not connected to the new immigrant, lack of African-American players, season too long, this weekend’s “Play Ball” program, staged across the country and …
We love when mascots are done well, from the Phoenix Gorilla to the San Diego Chicken to the Phillie Phanatic, they all have their place in sports lore and branding. Sometimes the interest wanes, sometimes it never exists, sometimes even with careful planning and research, the acrobatic, silly and thought to be loveable plans for …
The beauty of the Ice Bucket Challenge was its simplicity of message. Do this with this and raise money for this. Little call to action, highly social and visual and transcended every barrier possible; social, geographic, language, age, gender, race. We got it, and with it we raise an unprecedented amount for the battle for …
As we go thru Father’s Day weekend in the States, a look at some good moves from in and around the sports biz world. Maximizing Merch: There was a time not too long ago where quick turnarounds on merchandise tied to players was risky and was carefully charted. However in today’s digital world, with free …
