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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Monday I was asked what the difference is between the Washington NFL name change and a brand like Aunt Jemima or Uncle Ben’s, and why does it seem like the spurring of the DC change had to be forced by the dollars of corporate sponsors vs realizing that the time was right to finally make …
Make no mistake, changing the name and the brand identity of an organization; from Aunt Jemima to the Washington Redskins, is expensive and takes a great deal of time and effort to get it right. It also takes good businesses to be able to listen to the consumer over time and make decisions that can …
It hasn’t been the best of falls for either the fans of the New York Giants or the Washington redskins, but that doesn’t mean the last of wins has stopped the continued off-field hype of the teams stars. From Robert Griffin III promotions all over Maryland and Virginia to Eli Manning’s ever-present face at Dunkin …
Other than politicians, he may be the most quoted, and even mis-quoted man in America over the last 100 years. His name adorns the championship trophy of the league he helped grow from a sports afterthought to the leader of a multi-billion dollar industry, Happy 100th birthday to “The Coach,” Vince Lombardi. Having worked on …
Selling Eye Black as your main source of income is not an easy business. Does it work, should it stick, can’t I just use dirt? Is it to make me look cool? Is it actually just a gimmicky form of real estate where someone can slap a name or I can out my favorite bible …
