William Hill USA

One To Watch For 2019: The NHL Makes Their Gamble

December 30, 2018 by Joe Favorito

The following was written by colleague Scott Huntington While there are plenty of die-hard fans, hockey continues to look for ways to cut through clutter and bring in more casual eyeballs. Can gambling be the way to more fan engagement? The NHL Gambling Program While the NBA continues to be the most bullish league …

Five Days In The Desert: Vegas Makes Its Sports Business Gamble…

March 6, 2018 by Joe Favorito

When you spend five days in Las Vegas, you never know what you will find. My five days were probably not what most people would consider a typical “What Happens In Vegas, Stays In Vegas” experience. On the contrary what I found was the exporting of the Vegas experience to all forms of sports business …

AFL Outlaws Test The Betting Lines

April 16, 2015 by eastwin5

As a league on the comeback, Arena Football has to find ways to cut through the clutter to get some exposure away from their games and into the general conversation, so why not dive right into one of the hottest topics in American sport off the field these days; legalized gambling. While pay fantasy platforms …