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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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WNBA

Diversity In Storytelling All Around. Three Good Listens To Start The Quarter…

July 9, 2024 by Joe Favorito

As we start the third quarter of 2024, some good listens for the beach, the lake or the drive. We hope you find them informative, fun and worthwhile and you can hear all our podcasts updated each week here. The biggest ‘Ally’ in Women’s Sports. We welcomed program alum Stephanie Marciano, Head of Sports and …

Read moreDiversity In Storytelling All Around. Three Good Listens To Start The Quarter…

A “Global Invasion” Of Talent Into U.S. Sport, Once Seen As An Issue, Is Now An Opportunity…

July 1, 2024 by Joe Favorito

There was a time not too long ago when an “invasion” of non-American talent, especially young talent, meant a cause of great concern for sports which sought relevant in North America.  Tennis and women’s gold were two that were always worried that stars with accents would not appeal to mainstream eyeballs and brands, and even …

Read moreA “Global Invasion” Of Talent Into U.S. Sport, Once Seen As An Issue, Is Now An Opportunity…

Controversy, Heroes And Villains, Media Dustups…the WNBA Has Great ‘Problems’ To Deal With, Bring Em On!!

June 6, 2024 by Joe Favorito

Stephen A. Smith, Billie Jean King, Clay Travis, Evan Roberts, Mike Greenberg, Charles Barkley, LaMelo Ball and on and on it goes. What do they all have in common? Engaged in narratives about the WNBA, its players and so forth. Some of it is the same old debate we have heard around entitled stars, villainous …

Read moreControversy, Heroes And Villains, Media Dustups…the WNBA Has Great ‘Problems’ To Deal With, Bring Em On!!

The Business of Sport in Africa, Getting the Scoop on AI, and Storytelling In Books and Broadcast. Three Good Listens…

May 21, 2024 by Joe Favorito

Where else can you find talk about broadcast storytelling, debates on the best moments in the history of New York sports, the business of sports in Africa, and yes even the proliferation of AI in media all in one place. That’s what we have in the latest episodes of our podcast. Some good Memorial Day …

Read moreThe Business of Sport in Africa, Getting the Scoop on AI, and Storytelling In Books and Broadcast. Three Good Listens…

Heroes And Villains Make Us Care…And Combined With Brand Investment Is Making Us Love Women’s Hoops…

March 31, 2024 by Joe Favorito

According to my colleague Randy Walker, March 31 is the anniversary of the day young Martina Hingis took the number one spot on the WTA Tour, making her at the time the youngest man or woman to take the top ranking…gender didn’t matter, story did.  I know this because I remember exactly where we were …

Read moreHeroes And Villains Make Us Care…And Combined With Brand Investment Is Making Us Love Women’s Hoops…

How Do We Measure “Iconic Moments” Today? Some Evolve, Some Remain Larger Than Life…

February 25, 2024 by Joe Favorito

We use the word iconic sometimes like we do the word hello. At every turn it’s too easy a word to throw around, when in reality must things we refer to as Iconic are not really worthy of that high level of praise or individuality. Icons should be rare air for all of us. That …

Read moreHow Do We Measure “Iconic Moments” Today? Some Evolve, Some Remain Larger Than Life…

Next Step of Growth…Not Men’s Sports or Women’s Sports…Just Great Stories.

January 27, 2024 by Joe Favorito

“We are tapping into a narrative that doesn’t involve gender.”  Colie Edison,   Chief Growth Officer at the WNBA Amen. There is so much anecdotal and factual evidence of the growth of sports played by women…the Caitlin Clark  phenomenon with Iowa, large scale numbers in record for soccer, volleyball and now women’s hockey, attendance and ratings …

Read moreNext Step of Growth…Not Men’s Sports or Women’s Sports…Just Great Stories.

Monday Miscellany: Weaponizing The Media, Paperless Press Boxes, and Being Mistaken For A Star’s Dad…

November 14, 2023 by Joe Favorito

A busy few days in San Diego for NWSL Championship…some thoughts and observations form the road… NIKE with a submission as stunt. It’s a great play for a partner looking to draw some ancillary buzz…with no downside. Nike last week “announced” they were submitting the NWSL in the “Best Drama” category for the Golden Globe …

Read moreMonday Miscellany: Weaponizing The Media, Paperless Press Boxes, and Being Mistaken For A Star’s Dad…

Monday Musings: Ellie The New Gritty? Names on Hats, Making a Big Shot And Listening While Crafting…

October 16, 2023 by Joe Favorito

Sometimes we think about the going’s on and remark, “That’s one for the book” (whenever I get to update it). Then there are the past ten days or so where it’s much more like a whole chapter of learnings falls in place. Some of it is part of “aha” moments, some comes from the unexpected, …

Read moreMonday Musings: Ellie The New Gritty? Names on Hats, Making a Big Shot And Listening While Crafting…

500 Billion, 1.3 Million, Playing The Symphony; Lessons From The Road

October 8, 2023 by Joe Favorito

A lot of catching up, moving about, listening and learning at the end of this past week, roaming from the Fordham Athletics Hall of Fame dinner on Thursday to our sold out Columbia Sports Symposium on Friday. Some quick highlights and best of learnings along the way. 500 billion That was one of the little …

Read more500 Billion, 1.3 Million, Playing The Symphony; Lessons From The Road
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JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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