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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
This week our podcast is with Sarah Unger and Linda Ong, the cofounders of the firm Cultique, which has made an amazing business out of helping brands understand and activate in and around cultural relevance on every level. One of the things that came up was the idea of the “Permanent Emergent.” Those are the …
Just a few weeks ago the National Sports Collectors Convention, a massive treasure trove of memorabilia new, unique and traditional, returned to Chicago. It is what you would expect, aisle upon aisle of collectables big and small, with literally millions exchanging hands…or just a few dollars. What was missing? Women’s sports items. There is so much …
One thing we like to remind students or job seekers is that sometimes the path chooses us, and we have to be open minded enough to take a risk and go down the road. Sometimes it leads to a dead end, sometimes to an off ramp, sometimes to the yellow brick road. We don’t always …
I have been around this business to remember when NBA Summer League was a few weeks on hot gyms little fanfare and checking watches to see when vacation could start for many. Westchester County, Boston, Orlando, and Salt Lake City, Summer League always started with great fanfare, especially for teams with high draft picks, and …
It’s not new globally but it is simple, easy to engage and not hard to understand. Will Red Nose Day, May 26, make it to success on this side of the pond as it has for 30 years in the UK? For those who have not seen the ads or watched the promotions especially across all the NBC …
“Curiosity is more important than intelligence.” It was that quote from MIT Sloan that has stuck with me as I looked back on a grand few weeks up and down the Northeast Corridor from Washington to Philly to New York to Boston and back. It was a wonderful few weeks of our own form of …
Safe to say it is almost back to normal, the craziness of Super Bowl Radio Row and the ancillary activities in and around the Phoenix Convention Center. The most interesting thing this year was the continued shift to new platforms and areas that we would not have seen before COVID, and the continued diversity of …
On the last Friday of July for a few hours we went fishing in Atlantic City. Not out in the water, but at the Atlantic City Convention Center. We went to check out the National Sports Collectors Convention, a massive treasure trove of memorabilia new, unique and pretty much what you would expect. So what …
Our student from Elon University, Noah Zaret, continues to go back and break down some of the best episodes of the CUSP Show, the Columbia University Sports Podcast. This time we talk Olympics, women’s sports and India with Neha Aggarwal, the business of the WNBA, MLS and more with Amy Scheer, and the Savannah Bananas …
Three patches, three stories, that was the message this past week as the Philadelphia 76ers, LA Lakers and Washington Capitals all found a niche in breaking some new, and additional, ground for brands looking to engage with teams at the big five leagues in North America. On the historic side, you had the Capitals, who …