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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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Three Teams, Three Distinct Stories…Patching Togther Brand Success in NBA, NHL…

September 26, 2021 by Joe Favorito

Three patches, three stories, that was the message this past week as the Philadelphia 76ers, LA Lakers and Washington Capitals all found a niche in breaking some new, and additional, ground for brands looking to engage with teams at the big five leagues in North America. On the historic side, you had the Capitals, who …

Read moreThree Teams, Three Distinct Stories…Patching Togther Brand Success in NBA, NHL…

The Olympic Crystal Ball: Three Great Entry Points for LA2028…3×3, Sevens Rugby, and Team Handball…

July 30, 2021 by Joe Favorito

As we head into the second week of the Tokyo Olympics we will see lots of track and field, some baseball, more gymnastics and a host of other sports and disciplines which may catch our attention every few years. However we thought it would be good for the disruptive first adopter to look past Tokyo …

Read moreThe Olympic Crystal Ball: Three Great Entry Points for LA2028…3×3, Sevens Rugby, and Team Handball…

A Shot Worth Taking: Ad Council Shows Value Of Sports Pulling As One For Cause…

March 23, 2021 by Joe Favorito

We have always heard about how much sports and the passions around the games we love to watch and play can drive people to aspire higher. However the rigors of the day to day side of sports rarely allows for interaction amongst leagues and teams. It happens in cities from time to time, the players …

Read moreA Shot Worth Taking: Ad Council Shows Value Of Sports Pulling As One For Cause…

One of the Key Growth Areas For 2020: The Power of Women’s Sports…Slowed But Now Scoring Late “W’s”

December 2, 2020 by Joe Favorito

One of the topics that we started the year looking at so closely was the rise and impact women’s sports would be having. While that was somewhat slowed by the Pandemic, the impact continues to grow again, and now, going into a year hopefully with the Olympics and other tentpole storytelling opportunities, we will see …

Read moreOne of the Key Growth Areas For 2020: The Power of Women’s Sports…Slowed But Now Scoring Late “W’s”

Getting On The Bus; Riding The Wave Of Return To Play…

July 30, 2020 by Joe Favorito

As the growing number of Miami Marlins tested positive for COVID 19 on Monday, the social media world went into a tizzy…MLB is on the brink of collapse, sports shouldn’t have come back, let’s send them to a bubble, the NFL is in trouble, the integrity of the game is at stake, and on and …

Read moreGetting On The Bus; Riding The Wave Of Return To Play…

Lessons From The Field, Part 4

May 16, 2020 by Joe Favorito

Here is the fourth in what will continue to be a series of key communicators and their thoughts during this challenging time. We started with Kirk Reynolds, Ray Ridder of the Warriors and Josh Rawitch of the Diamondbacks, and then went to David Higdon of Riot Games, Dee Kundra of FC Bayern Munich, Mike Altieri …

Read moreLessons From The Field, Part 4

Quite The Story Behind The Story: “All Arizona,” And the People You “Meet”

April 2, 2020 by Joe Favorito

Because of some of the side hustles…although usually side hustles bring you money (not in this case for the most part)…I get more than my share of inbound emails. Many are requests from students or parents, some are for items for our newsletter, some are just blind random solicitations for some kind of vague assistance …

Read moreQuite The Story Behind The Story: “All Arizona,” And the People You “Meet”

XFL And Measuring Success: Maybe Rewriting The Script?

February 15, 2020 by Joe Favorito

As the XFL reaches week two and beyond, the tempered enthusiasm now moves to what’s next and sustainability for the longer term. In truth its hard to say for sure what the viability of a spring football league, outside of the CFL, will actually be; many have tried, and none, other than a bit of …

Read moreXFL And Measuring Success: Maybe Rewriting The Script?

Elena Delle Donne, and a Refreshing Reminder of the Way Sports Can Impact Lives…

October 12, 2019 by Joe Favorito

This hasn’t been the best week to talk about all the positive aspects sport can have on society. We had the issues with the NBA in China, the always engaged issues with Enes Kanter and the Turkish government, and even the always simmering controversy around Colin Kaepernick and whether or not NFL teams will still …

Read moreElena Delle Donne, and a Refreshing Reminder of the Way Sports Can Impact Lives…

Method and Message Take Two: Gavin Newsom’s Announce On “The Shop” Advances The Athlete Voice

September 30, 2019 by Joe Favorito

On Saturday we did a little summary piece that touched on the methods vs. the message; how in a digital first era someone like Greta Thurnburg can withstand the mocking voices to deliver a powerful and resounding impact about climate change because she and other digital natives understand how to use every means possible to …

Read moreMethod and Message Take Two: Gavin Newsom’s Announce On “The Shop” Advances The Athlete Voice
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Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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  • Weinstein Carnegie Group
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  • Drexel University Sport Business Advisory Board 
  • Columbia University Sports Management program

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