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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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World Series

Access, Trust, Timing…FOX Scores With Another World Series Moment…

October 31, 2024 by Joe Favorito

Baseball gets dinged a lot…too slow, too quaint, caters to an older generation etc. etc. The truth is baseball is doing just fine, and while there are always going to be issues in a game without a clock that tells you when things end, the human drama of the sport is why millions turn out. …

Read moreAccess, Trust, Timing…FOX Scores With Another World Series Moment…

Framing Lessons Leaned…From Baseball Messages to The Great Pumpkin…

October 27, 2024 by Joe Favorito

“It’s not your fault, Santa Claus has more publicity.” And “Well, let’s face it; Santa Claus has had more publicity, but being number two, perhaps you try harder.” Linus in letter to The Great Pumpkin and his conversation with Sally Brown. I love hearing Linus’ struggles to get attention this time of year as he …

Read moreFraming Lessons Leaned…From Baseball Messages to The Great Pumpkin…

25 in ’88, What A Fun Summer…

August 9, 2022 by Joe Favorito

A break from the sports business best practices, sort of… The past week we got some good news that our son Andrew was venturing out for his first post-graduate fulltime job, which he will start next week. He has been hustling with parttime gigs since graduating from Drexel, and it is with a great sense …

Read more25 in ’88, What A Fun Summer…

PETA’s “Arm Barn” Wins The Creative World Series…

October 30, 2021 by Joe Favorito

There are many times when activists around PETA (People For The Ethical Treatment of Animals) go too far…splashing people wearing fur coats with animal blood and the like. However, one thing that the organization is great at is finding its way into a narrative to drive conversations that they would not normally be involved in. …

Read morePETA’s “Arm Barn” Wins The Creative World Series…

Making Lemon From Lemonade; The Timeless Lessons Of Ralph Branca

November 19, 2019 by Joe Favorito

Three years ago this week the sports world learned that former Brooklyn Dodgers pitcher Ralph Branca passed away at the age of 90. While Branca was known more for his infamous pitch to the New York Giants Bobby Thomson that game NY the National League pennant in 1951 , the Mount Vernon, New York native should really …

Read moreMaking Lemon From Lemonade; The Timeless Lessons Of Ralph Branca

Teachable Moments From The Astros: The Third Option…and “Don’t Lie”

October 26, 2019 by Joe Favorito

First things first. While I have spent enough time on the inside of some very difficult public decisions, I know there are always two sides to every story, and the facts sometimes get a bit distorted as the court of public opinion plays out. I have no firsthand knowledge and don’t know the people well …

Read moreTeachable Moments From The Astros: The Third Option…and “Don’t Lie”

Can Alex Cora Be a New Business Face for Baseball?

October 31, 2018 by Joe Favorito

The following originally ran in Portada Many times in the transient world of sports, the “face” of the franchise can become diluted. Players come and go, owners like to seize the stage, even logos and mascots can move in and out. However for the successful franchises, the head coach, or in the case of baseball, …

Read moreCan Alex Cora Be a New Business Face for Baseball?

Don’t Blink: The Six Second Ad Is Here To Stay…

October 26, 2017 by eastwin5

Broadcast ads are typically longer than 15 seconds, but as viewing shifts online, where people are skipping or blocking ads, advertisers and media companies have experimented with new ad formats and strategies. This has even come up more and more in live sports, which for years many saw as DVR proof. However now as we …

Read moreDon’t Blink: The Six Second Ad Is Here To Stay…

They Were There: Storytelling By The Storytellers…

April 14, 2017 by eastwin5

Everyone has a favorite moment they have seen in person or witnessed on any media platform. But what about those moments through the eyes of those who were covering, or calling those great points of immortality? In I Was There!, compiled by industry insider Eric Mirlis,  sixty-five of the biggest names in sports broadcasting and …

Read moreThey Were There: Storytelling By The Storytellers…

To Tell Or Not To Tell In A Crisis: From Paris To The World Series

November 17, 2015 by eastwin5

In a world where we are constantly besieged by information, how can you keep a secret, especially a serious one from a select person or group when literally the whole world knows? That situation has come up not once, but twice, in recent weeks involving elite athletes and some tragic news going on around them, …

Read moreTo Tell Or Not To Tell In A Crisis: From Paris To The World Series
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JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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