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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
My friend Dave Siroty is a curious learner, always asking questions and seeing what’s around him. We love to talk about the cool things you can see and learn if you are willing to engage and meet new people. Case in point from Dave this week…a niche business with a big upside…or downside depending on …
One of the biggest challenges and opportunities in sports media and technology in the coming years will revolve around consumer data and tracking. Who has it, what do they have, how is it being used, when will it be used, how secure is it, can it be monetized and when…are all very legitimate questions not …
It is the promoters dream to be able to utter the words “Standing Room Only,” even if, in recent years, “SRO” is more a phrase to indicate a big audience than an actual sales opportunity. Lack of standing space, fire codes, handicapped laws for open areas and poor visibility everywhere from theaters to stadia have …
In the last year we continue to see major global sports brands; Manchester City and Bayern Munich, the Aviva Premiership and Chelsea FC, try to put down roots and bring their business brand to the United States. The opposite growth, U.S. sports exporting to other parts of the world, is limited at this point because …
Veteran announcer Joe Tolleson has called a host of sports events in his career, from the Olympics to the NHL. However what he may be known best for is his work in soccer, which will be amplified this spring and summer as he takes the reins as the first TV voice (along with partner Ian …
Say what you want about big time college football, the power conferences, computer rankings, even major rivalry week, one of the best stories in the game will take place not in Boston, where Harvard will meet Yale for the Ivy league title and ESPN College GameDay will be on hand, or in LA when USC …
This weekend I received a call to action postcard about the 50th anniversary of a collectable icon; The Hess Toy Truck. In a time of quick and easy, fast and fun and on to the next thing, the Hess Toy Truck has endured for generations. It has stayed true to its brand; solid, well designed …
In most cases around New York “the battle” for supremacy amongst pro sports rivals is often more fizzle than sizzle. The Nets have never been at peak performance as the same time as the Knicks; few years have the Jets and Giants in the playoffs at the same time; save for 2000, the Mets and …
A year ago this coming week the New York soccer world was all abuzz with the announcement of the latest entry into Major League Soccer, and arguably the last startup sports team New York will ever see in New York City Football Club. Manchester City, Major League Soccer and the New York Yankees announced a …
While the NFL tries more ways to keep the Pro Bowl relevant, fun and brand-worthy during the week before the Super Bowl, the real winners of the weekend appear to be hockey and yes, baseball, in grabbing the spotlight and engaging with fans, some with a national footprint but in many instances at the grassroots. …
