JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
When we start our class, or go out and speak to athletes or students of all ages, we often ask the question “Who is the media?” The usual answer runs the gamut: Bleacher Report, ESPN, the New York Times, CNN, the BBC, Twitter and on and on. The real answer we always raise, is anyone …
“You write your first draft with your heart, you rewrite with your head.” -William Forrester While many think “Bond” when speaking of Sir Sean Connery who passed away at age 90 on Friday, to me he was Marko Raimius, Jimmy Malone, Henry Jones Sr., and my favorite, William Forrester in one of the more underrated …
Its a few days since the Mets season ended, and I still continue to think about the brand built, even if he would be struggling himself to call it that, that National league Home Run champ and soon to be Rookie of the Year Pete Alonso has created in such a short period of time. …
One more brief digression from best practices of others for a moment. Earlier this summer we did a summer high school class for The School of the NY Times who want to learn about sports business. This year we copied a policy that the Columbia B School and some of our grad classes have; no …
A lot has happened in the sports and social engagement business since the Yankees launched HOPE Week in 2009; one thing that hasn’t is the need for teams, leagues and brands to find an authentic connection to community and grow their cause based initiatives. It is especially important to connect with a younger audience of …
The following summary was compiled by Syracuse University student Sam Birdsall from our recent podcast with facilities expert and Columbia faculty member Bill Squires… One of the most important facets of the industry of sports, that often goes unnoticed is that of facilities and stadium operations. From field control to concessions to parking lot usage, …
The Yankees, kings of tradition, rolled out their annual Old Timers Day event Sunday. Why aren’t there more? Old Timers Day is more fun nostalgia as an appetizer for a day of baseball in The Bronx. However it serves a common, often overlooked niche; connecting stars of the past to the audience of today, which …
First it was the Diamondbacks announcing in spring training, and now the Tigers have gone retro; the bullpen car, or cart, is making a comeback in Major League Baseball (and probably MiLB) in some spots as well. The DBacks sponsored, 20th anniversary cart should be a fixture soon, while the Tigers rolled out their sponsored …
When the initial talk of VR and sports first arose a few years ago, the real buzz was what could be done around games for fans thousands of miles away who could never get to a game. Putting fans in China or India courtside to see LeBron James, or ringside for a Triple G fight, …
The Following originally appeared in Portada oThere are few better comeback stories in sports and entertainment than the one of Alex Rodriguez. From banned baseball superstar to mega-businessman, entrepreneur, analyst, and now Yankees advisor, Rodriguez has risen from the ashes of what most thought would be a career lost and a brand squandered to be one …