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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Last week was our second to last planned trip of the year, to Washington for SBJ Dealmakers. Great to listen and learn not just from those on the stage but those randomly roaming the hallways. Some things to think about on the first Monday in December. “Are You Willing to Cross The Street?” That question …
There has been so mush talk about how AI, ChatPGT and the like will come and devour our human creative endeavors, but just like all other emerging technologies, those who evolve and grow and find a way to use the latest and greatest for their narrative will keep things moving well. I personally am looking …
It’s not easy to spend little money and get high visibility in a closely watched professional sports broadcast, but kudos to Paramount for scoring a viral success for their recent horror release “Smile.” “Smile” stars Sosie Bacon as a psychiatrist haunted by an eerie presence, one which does all kinds of horrific things to victims …
Saving lives through awareness and prevention one test at a time has been the dogged push for over twenty years for veteran MLB personality Ed Randall. A prostate cancer survivor, his “Fans 4 The Cure” Foundation has worked independently from an official designation for Major League Baseball for years raising funds and awareness for prostate cancer …
The best observations are literally sitting there right in front of you, but you get too caught up in all the what if’s to realize them. I was catching up with some UK colleagues this past week in New York, and we were talking about MLB’s decision to continue to expand its footprint into the …
Twenty years later tomorrow still remains a very tough day for many. I have written about our experience that day at the USTA, and linked to the story that we played here, with both the positive and the negative. We lost 39 from Fordham and 26 from my high school Xaverian as well as so many …
When we start our class, or go out and speak to athletes or students of all ages, we often ask the question “Who is the media?” The usual answer runs the gamut: Bleacher Report, ESPN, the New York Times, CNN, the BBC, Twitter and on and on. The real answer we always raise, is anyone …
“You write your first draft with your heart, you rewrite with your head.” -William Forrester While many think “Bond” when speaking of Sir Sean Connery who passed away at age 90 on Friday, to me he was Marko Raimius, Jimmy Malone, Henry Jones Sr., and my favorite, William Forrester in one of the more underrated …
Its a few days since the Mets season ended, and I still continue to think about the brand built, even if he would be struggling himself to call it that, that National league Home Run champ and soon to be Rookie of the Year Pete Alonso has created in such a short period of time. …
One more brief digression from best practices of others for a moment. Earlier this summer we did a summer high school class for The School of the NY Times who want to learn about sports business. This year we copied a policy that the Columbia B School and some of our grad classes have; no …