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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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YES Network

BP, Driving Ranges And Defensive Drills; Pandemic Gives Us A View Into More Content For The Future…

July 19, 2020 by Joe Favorito

In the midst of his stellar “Love Letter to Baseball” Saturday night on YES Network, Jack Curry touched on something that is another example of a potential lesson learned in fan interest and engagement that will continue to play out into the future as teams, leagues, and brands reimagine what, how and when fans can …

Read moreBP, Driving Ranges And Defensive Drills; Pandemic Gives Us A View Into More Content For The Future…

Two Storytellers Feted: While Mike Francesa Exits His Way, Bob Costas Offers Thoughts On His Path To The Hall…

December 15, 2017 by eastwin5

The end of the first week of December has two storytellers, one perhaps a little subtle and less opinionated than the other, cross the platitude path together. On Friday, WFAN longtime voice Mike Francesa will end his long afternoon drive spot at the station, where he was a big part of creating a genre of …

Read moreTwo Storytellers Feted: While Mike Francesa Exits His Way, Bob Costas Offers Thoughts On His Path To The Hall…

Senior Moments: Learning From Dr. Harvey Schiller, Warren Buffett

December 5, 2017 by eastwin5

We have written about some this before; how we as a culture and sports and entertainment as industries are always looking to get younger and faster. It’s why there is a huge rush for esports, engaged mostly by those under 30, vs. a bigger audience of gaming and casual games, which is actually a larger …

Read moreSenior Moments: Learning From Dr. Harvey Schiller, Warren Buffett

Double Dip For Cause: DKMS Swabs With Mets, Yankees Together…

May 25, 2017 by eastwin5

When DKMS, one of the world’s largest bone marrow donor centers, wanted to raise the profile of its lifesaving mission during the week in which they recognize World Blood Cancer Day (May 28), they turned to sports and New York City. DKMS locked in a partnership with the Mets for pregame festivities on May 23. …

Read moreDouble Dip For Cause: DKMS Swabs With Mets, Yankees Together…

Looking Back at Jay Larkin and Bobby Murcer…

August 9, 2016 by eastwin5

One of the really nice functions of Facebook is the “On This Day” page, which gives you the opportunity to look back on where you were on that day since you signed up. I make it one of the first things I do every morning. Today it reminded me that six years ago this week …

Read moreLooking Back at Jay Larkin and Bobby Murcer…

Old Timers Day Worth Another Look?

June 4, 2016 by eastwin5

It was with some shock and disappointment that amidst the Yes Network’s televising of Yankees Old Timers Day  it was mentioned that it is the only Old Timers celebration in baseball, surprising as that may seem. A sport that prides itself on its history and tradition, that once had a sponsored nationwide series that honored …

Read moreOld Timers Day Worth Another Look?

Smart Business Practices: The Yankees and Japan

November 20, 2015 by eastwin5

In the last year we continue to see major global sports brands; Manchester City and Bayern Munich, the Aviva Premiership and Chelsea FC, try to put down roots and bring their business brand to the United States. The opposite growth, U.S. sports exporting to other parts of the world, is limited at this point because …

Read moreSmart Business Practices: The Yankees and Japan

Still Printing Strong; Catching Up With Al Santasiere…

August 21, 2015 by eastwin5

We are in a world where traditional publishing is becoming more and more of a dinosaur. However for some brands, strong ones with deep followings that may skew a bit older, the old hard copy of a book or a magazine is still going strong. One example is Yankees Magazine, a 300 hundred plus page …

Read moreStill Printing Strong; Catching Up With Al Santasiere…

Talkin’ Baseball Biz Past and Present, With Author Jon Pessah

June 18, 2015 by eastwin5

For all its naysayers, the business of baseball continues to be a business marvel. Now under Commissioner Rob Manfred, the game draws millions across the country has one of the most dynamic digital platforms in any business and its own television network 24/7. Like most mature businesses, baseball is trying to find its way to …

Read moreTalkin’ Baseball Biz Past and Present, With Author Jon Pessah

The AROD Dilemma; To Promote And How Much?

April 19, 2015 by eastwin5

On April 28 the New York Yankees will have a bobblehead night for one of their stars. He crosses cultural demos and brings people out to the ballpark in The Bronx who may not come out otherwise. Later this summer they will honor one of their legendary players from the recent past, one who admitted …

Read moreThe AROD Dilemma; To Promote And How Much?
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JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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