JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
There was a time when people were all up in arms about sports moving off of free or broadcast TV on to “cable,” and how that move would dissipate interest in sports (those people also forgot that for decades not every game of a home team was even on TV, and things like blackout rules …
We are continuing to live more and more in the world of cord cutting, cord shaving, niche marketing and storytelling and brand control. With each passing day the power to aggregate an audience, control or amplify a message or tell a story shifts from massive platforms to those which have a direct purpose. Some of …
The following also appeared in Sport Industry Biz in the UK The inclusion of all things digital in licensing and media deals is now perhaps just as important as traditional broadcast rights, and one of the fast-rising executives in the digital space is William Mao. Mao is the new vice president of digital, Americas at …
The weeks leading up to The Super Bowl used to be reserved to give teams the optimal amount of rest, and originally, to make sure all the tickets and travel for fans could be in place. Few remember that the original Super Bowls were not close to sellouts, and to get people motivated to travel …
The cultural and business differences in how digital sports is offered in Europe and North America is in many ways as wide a divide as well, the ocean that separates the two continents. The early growth of mobile and digital platforms by the sports consumer outside of the United States, as well as the passion …