“Up For Whatever” Scores Locally…

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Last year during Super Bowl,  Bud Light’s “Up for Whatever” campaign scored huge marks for buzz, digital engagement and creativity, and the campaign continued to gain steam and eyeballs, and hopefully sales and brand awareness, throughout the year.   New elements have … [Read more...]

Soccer In New York; The Strategic Battle Builds

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In most cases around New York “the battle” for supremacy amongst pro sports rivals is often more fizzle than sizzle. The Nets have never been at peak performance as the same time as the Knicks; few years have the Jets and Giants in the playoffs at the same time; save for 2000, … [Read more...]

What’s Next In The U.S., “Brand Soccer”?

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It’s kind of an interesting juxtaposition for team sports. As the four biggest American leagues all look to be more global, Major League Soccer looks to continue to better establish a global game in the United States, and their leverage continues to increase daily as not just the … [Read more...]

Bayern and Boca; Soccer Marketing In The States Grows…

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There is little doubt that soccer, from the grassroots through the World Cup, continues to have a growing presence in the mindset of the casual sports fan in the United States. While still not as embedded on the professional side as it is in the rest of the world, the sport is … [Read more...]

Can Sky Blue Find Green?

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They have one of the greatest soccer players ever to step on the field, a homegrown Olympian surrounded by lots of other great talent, four of which are from various parts of the state. They now have a consistent home base in a soccer crazy corridor between two major markets. … [Read more...]

Brazil Takes Small Step, Speaks Loudly With World Cup Teeshirt Ban…

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Last year the newly minted Portland Thorns of the National Women's Soccer League created a stir when their wildly popular launch T-Shirts, “Feeling Thorny?”  were deemed too sexist and were pulled from the shelves, but not before creating buzz for the team and quite a black … [Read more...]

MLS Provides A Well-Timed Visit To Kick Off The Media Season

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It certainly isn’t easy to cut through a cluttered February landscape that includes NBA All-Star, the Olympics and USA Hockey’s dramatic weekend, the peak of college basketball season, the coming NFL Combine, pitchers and catchers reporting and the Daytona 500, but Major League … [Read more...]

Timing Is Everything; Beckham Boosts American Soccer Again…

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The past week after the Super Bowl, the Today Show, in the midst of its Olympic buzz, welcomed a global star to its air. It wasn’t Russell Wilson and his freshly minted NFL title; it wasn’t Alex Ovechkin, headed for Sochi and the homestanding Russian team; it wasn’t Lindsay Vonn, … [Read more...]

MLS Cup and World Cup Draw Help Float The North American Soccer Boat…

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Say what you want about Major League Soccer and where it sits in the lexicon of professional sports in North America or where it sits as an established and viable entity in the global game, but there is no doubt that progress continues to be made as a brand. The latest step will … [Read more...]

Ivy Sports Symposium Sends A Clear Message: Opportunity Abounds

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We are hiring! That was the common thread that seemed to continue to pop out during one of the best days on the sports business calendar, the annual Ivy Sports Symposium. From the eclectic panel assembled to discuss sports in Brazil, to Yahoo’s Eric Winter and Talent League’s … [Read more...]