Busy Summer For Soccer Biz? Kickin It With Charlie Stillitano…

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Charlie Stillitano is currently the chairman of Relevent Sports, the organizers of the International Champions Cup. The International Champions Cup is the premier soccer tournament in the United States, giving American fans the chance to see some of the best teams in the world … [Read more...]

Women’s World Cup Success; What’s Next?

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Monday Women’s World Cup hero Carli Lloyd appeared on The CBS Morning Show, just one of a host of late night/early morning stops the U. S. Women’s National team, and her teammates would be making on this whirlwind tour celebrating their 5-2 win over Japan on Sunday night. However … [Read more...]

World Cup Fantasy Could Open Door to Olympic Fantasy

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The success and proof of concept that Mondogoal achieved these past two weeks with Women’s World Cup showed that select niche mega-events can draw both dollars and attention. DraftKings and other smaller companies have been looking to golf as a new growing platform because it … [Read more...]

Pay Fantasy Scores With Women’s World Cup

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The following post also appeared on The Daily Payoff   The past few days there has been a great deal of speculation about what the success of the U.S. Women’s National Team can mean to the business side of women’s sports. More recognition in the mainstream can bring … [Read more...]

Tackling Turf Issues With Kim Heck…

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One of the biggest questions around the on-going FIFA Women’s World Cup is not about the players, but about the field itself. WWC is using turf fields vs. grass for the first time, and that has raised a number of issues on durability, sustainability and injury risk. We wanted to … [Read more...]

The Value of Being First: Cosmos and Cuba

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The NASL has always made the claim to be an innovator. Even in its first incarnation, colored balls, shootouts, exploding scoreboards and cheerleaders were all part of the play to get America interested in “The Beautiful Game.” In many ways it was way ahead of its time, speaking … [Read more...]

Local Brands Can Ride The Coming Women’s Soccer Wave

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This week whole the storm came down on FIFA, some of soccer’s best ambassadors to the podium to talk about their greatest challenges and opportunities, many of which will start  Saturday at Red Bull Arena. They are the members of the U.S. Women’s National Soccer Team, who will … [Read more...]

“Up For Whatever” Scores Locally…

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Last year during Super Bowl,  Bud Light’s “Up for Whatever” campaign scored huge marks for buzz, digital engagement and creativity, and the campaign continued to gain steam and eyeballs, and hopefully sales and brand awareness, throughout the year.   New elements have … [Read more...]

Soccer In New York; The Strategic Battle Builds

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In most cases around New York “the battle” for supremacy amongst pro sports rivals is often more fizzle than sizzle. The Nets have never been at peak performance as the same time as the Knicks; few years have the Jets and Giants in the playoffs at the same time; save for 2000, … [Read more...]

What’s Next In The U.S., “Brand Soccer”?

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It’s kind of an interesting juxtaposition for team sports. As the four biggest American leagues all look to be more global, Major League Soccer looks to continue to better establish a global game in the United States, and their leverage continues to increase daily as not just the … [Read more...]