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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
There are some who say that the entity known as Media Row on Super Bowl week has become a messy mix. Well, if you go in unprepared, if you don’t pick your spots, if you aren;t open minded to absorb and listen and learn or if your expectations are now what they were ten years …
I will do a summary of our learnings and experiences from Media Row later this week, but first some thoughts on curious learning and the dangers of not doing so. There is so much back and forth about Bad Bunny and the halftime show and on and on. I got to chime in here before …
W e are big fans of all cause marketing and social responsibility can do to make us better humans, so we asked my colleague Howard Brodwin at Sports and Social Change to give us a list of what’ was on his radar as we round out the year… Back (adverb) – in the opposite direction from which …
For those looking for some good reads to gift or read during travel and the holidays, see below. The list are books which were released first in 2025…I have had to actually have read them and felt like I walked away knowing more than when I opened them, and they are certainly not any kind …
Many times at the start of class in a semster, or when I get to meet with young people, I try to run through a list of names to see who is interesting or relevant to their worlds. While I do it to convey the idea that you should be curiously learning wide, the reality …
One of our two summer interns, James Gumina, is heading back to Yale to lead the Sports Business Club. His posts this summer have been very insightful. Thanks James for giving us your time and effort all summer long. A Series of Reflections As a young person in an age of limitless information, there are …
You never get a second chance at a first impression, the saying goes. Well, when staging a big event in multiple cities with millions of details and lots and lots of unknowns and millions of dollars at stake, having a dry run on massive scale is a pretty unique opportunity. That’s a big part of …
“It is our (FIFA) top priority to make American men’s professional soccer one of the top leagues in the world & make sure the best American players can stay here and play.” Gianni Infantino As we reach the end of the FIFA Club World Cup and pivot towards next summers multi-country FIFA World Cup, that …
We love giving our interns the ability to be out and about listening and learning. Great observations here from Elon’s Luke Silpe, who got to spend a few days in the Javits Center craziness. Fanatics Fest was an epic event for someone like me who spent his childhood around baseball. We’re talking about stepping into …
One of the greatest skills in sports is the ability to hit the curveball in the sport of baseball. Those in the know say it can transform average players to All-Stars for those few who can master it even for a short time. I was thinking about the challenges of the curves, opr the things …
