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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
PR Move of the Day: While battling for the eighth and final playoff spot in the Eastern Conference, while at the same time looking to shed the final ties to Jason Kidd (and move on to Devin Harris), the New Jersey Nets continue to find solid and aggressive ways to promote product and build brand …
Two stories whic.we feel will be pretty compelling issues over the next year came to light around the country in the last few days…the issue of what to do with bloggers, and the ever-growing issue of corporate support and commercialism with regard to high school programs. The latter was the focal point of a piece …
PR Move of the Day: The Philadelphia market has always been a tough sell if you are not the Eagles, or this time of year usually the Flyers or March Madness (although Philly, like New York, may be without a representative in the Big Dance this year), but the Phillies have made great strides to …
PR Move of the Day: As we move through Championship Week and into the NCAA tournament. it will be interesting to look for some of the more unique promotions tied t. some of the best weeks of the year on the sports calendar. Thus far, the best one comes courtesy of Playbooks and Profits in …
It is looking like another idea that has its base in a very noble concept…spring football in football rich states with athletes who have four year degrees…may soon be biting the dust.
PR Move of the Day. We haven’t done one of these in a while (and are looking forward to a summer of good ideas), but we turn to the Business of Minor League Baseball blog and give props to the Altoona Curve for announcing their season long “Leip” Year promotions, timed of course to last …
One of the hallmark brands in sports and entertainment that had lost its way in the internet crazy, flash and dash 24/7 world was the Harlem Globetrotters. Like the circus, the rodeo and many of the other circuits (even professional indoor tennis) that traveled on a tour to cities across America and around the world, …