JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
National High Five Day is back again. There are many origin stories of the high five, but the two most documented candidates are Dusty Baker and Glenn Burke of the Los Angeles Dodgers professional baseball team on October 2, 1977, and Wiley Brown and Derek Smith of the Louisville Cardinals men’s college basketball team …
We have always heard the phrase that “hope springs eternal,” as the air gets warmer, the grass gets greener, in most places the future beckons brightly, we tend to get more excited and hopefully interested in what lies around the corner. Maybe that’s why the spring transfer window in college athletics opened this week. (Well …
Guest post by colleague Dave Siroty, who loves college sports but can’t understand why sometimes actions on storytelling are counter to what could work. And he is right. Read all his insights here. Joe Favorito just wrote a blog explaining why we are addicted to sports and why the TV ratings continue to rise. Sports are …
What do the reigning NBA Championship Coach and one of women’s sports most successful commissioners have in common Michigan’s Dusty May (good piece here by Yahoo’s Jeff Eisenberg) with people you may not know like Jack Richason, Will Conley, John and Joe Owen, as well as Lawrence Frank, the fictional character Ollie McLellan, and countless …
The digital world can be a tough place to navigate and can also be a place where people react without context. So April Fools jokes seem to be running more risk than reward where fake news seems to sadly rule the day. Now for decades creative and entrepreneurial folks have taken advantage to out one …
This past week there was a great New York Times editorial piece by Higo Lindgren on the value of starting a band. While maybe it’s not a “musical” band, which the piece was focused on, but the value of banding together like minded people to break silos, share ideas and interact to stimulate creativity and …
This past Sunday there was a story in the New York Times about the drop in reality TV production, down 15% this past year. Costs, a lack of consumers watching actual broadcast TV vs streaming services and online platforms, were the key reasons we will get less Batchelor going forward. However, as the late David …
The Summer Game has returned, and for those who like to howl about the “traditional” or those who realize even baseball needs to keep remaining relevant to those under 35, there is already a lot, and perhaps np more a lot than what we witnessed in person at Citi Field for Mets Opening Day. More …
So much has been made with regard to cause marketing…it’s not just what do you stand for, but what are you doing to back up what you say? One of the consumer brands who spends widely in the highly competitive sandwich industry is Jersey Mike’s, and later this month, the chain, which started in Point Pleasant, …
This past weekend we made the trip to our new accountant to get things aligned for the past year and what lies ahead. He looked at all the 1099’s we had for the year and smiled a bit. “At least it looks like you don’t have to worry about a job cut with so many …
