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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The issue of mental health and wellness among athletes of all levels is going to become an increasingly popular topic in the years to come. Once taboo, athletes like Michael Phelps and Kevin Love are part of a growing group that have shown others it is OK to discuss, understand and deal with the mental …
Sometimes the best way to cut through the clutter is to be the trailblazer. No matter how small, being the “first” or “only” always gives you the leg up in the conversation, and in many ways helps be a thought started for others, especially as you integrate your “firsts” into a conversation. Mediocrity sucks. We …
For a good part of America, college football owns Saturdays in the fall. So as we have done with other leadership groups, we decided to take a look at how engaged college football coaches at the top 131 programs are on social. Our colleague Tanner Simkins of the Complete SET Agency did the digging, and …
The following was originally published by colleague Jerry Milani on Portada… While the Goya (@GoyaFoods) brand may be the first that comes to mind when considering the kinds of full-flavored seasonings so popular with Spanish eating and drinking, San Antonio-based family brand Twang Partners (@twang_official) has carved out a niche, and with its products now available on shelves …
If you work in sports business, are visiting Miami and want to be inspired by the value of culture in turning things around, stop by the Miami Marlins and see if you can get a few minutes with President of Business Operations Chip Bowers. My last two trips to the area, one in March (check …
Facebook has taken some hits recently for privacy issues, spamming, fake news and the like, but some of its tools, including, yes, birthdays, and memories, still hold great value to me. Especially memories, and this year has been quite a year of memories and milestones the last four months. On this Friday, the last of …
We are two weeks into the NFL season now, and thought it would be a good time to revisit the social engagement of some of the most featured faces in and around the league; not the players or even the owners, the coaches. The amount of time they are seen and talked about during a …
The following was written by colleague Jerry Milani and appeared on Portada While beach volleyball, morphed from the indoor version of the American-invented game, traces its “organized” history back to the post-World War II era—even gaining Olympic status in 1993 for its first inclusion in the Atlanta Games in 1996—beach soccer’s origins are a bit …
“We are all in the storytelling business – whether we are creating a compelling story or pitching it… we all have platforms now, the athletes have platforms, and that first person perspective is very powerful.” –NBA Executive Vice President of Communications Mike Bass So it was on Wednesday at the Crowne Plaza Times Square, with …
Somewhere in the last month on a flight I came across the dark comedy, “Norman: The Moderate Rise and Tragic Fall of a New York Fixer” which starred Richard Gere and came out last year. The film is about a well-meaning “fixer” who gets in all kinds of unique places, mostly tough ones, as he …