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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
One of our two summer interns, James Gumina, is heading back to Yale to lead the Sports Business Club. His posts this summer have been very insightful. Thanks James for giving us your time and effort all summer long. A Series of Reflections As a young person in an age of limitless information, there are …
We spent a great week in the Dakota’s…a little work, a little travelling, a lot of learning. Before we get to the business stuff some observations overall. We live in a politically polarizing world today, but as I have witnessed first hand time and again, when you get out and meet PEOPLE and experience things …
Summer keeps rolling along and our James Gumina keeps delivering his thoughts as a climber in the business… As a young person in an age of limitless information, there are always a lot of things on my mind, mostly sports-related, and often focused on what’s happening off the field. From marketing campaigns to broadcasts to …
This happens from time to time in cyclical worlds, be they sports, entertainment or even education. You get to a point of rinse and repeat, hopefully taking the best practices of years past and reframing so that the core messages or best practices stay consistent and true, while the anecdotes, even the best ones, get …
There is nothing like Spring Training in baseball. Fans flock to two central locales, Florida and Arizona, to escape the winter blues, look ahead to warmer weather and watch baseball games that don’t count in the standings. If you time things right, you can see a dozen teams in just a few days, all part …
I am now and have been since my dad opened my ears to the like of commentary by Red Barber and Scott Simon, a fan of NPR, as well as supporter of several stations. It is my always listen, from “Marketplace” to “All Things Considered,” to “Wait, Wait Don’t Tell Me” to “Fresh Air” and …
James Gumina is more than halfway through his summer work with us. Some additional thoughts from an industry climber with solid opinions. As a young person in an age of limitless information, there are always a lot of things on my mind, mostly sports-related, and often focused on what’s happening off the field. From marketing …
You never get a second chance at a first impression, the saying goes. Well, when staging a big event in multiple cities with millions of details and lots and lots of unknowns and millions of dollars at stake, having a dry run on massive scale is a pretty unique opportunity. That’s a big part of …
The focus toward audio, be it spoken word, custom devices that allow fans to hear more and more of game interaction, simulcasts which bring different perspectives of an event, even long form audio content, has continued to grow. Still, the ability to custom target sound, and for that matter another underappreciated sense in a game …
“We can’t control whether we always win or lose, but we can always go out there and make sure we have fun” -Frank Layden I have been more than blessed to have been around so many people of amazing character, grit, and grace in my life all of whom I hope have had a profound …
