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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The media world is all abuzz with the NBA deals that now appear imminent…but let’s look elsewhere again for those looking to find an audience on platforms where they were not before. Case in point, Dr. Phil’s 300+ Hour Commitment to PBR Starts that starts this Weekend When PBR announced a landmark media rights agreement …
Maybe we think its July 4th, when Joey Chestnut and all the newer faces again dominated the airwaves at the Nathan’s Hot Dog Eating Contest and beyond, but in reality, National Hot Dog Day is actually the third Wednesday in July. For all its innovation and brand creativity baseball has yet to have an official hot dog …
As we start the third quarter of 2024, some good listens for the beach, the lake or the drive. We hope you find them informative, fun and worthwhile and you can hear all our podcasts updated each week here. The biggest ‘Ally’ in Women’s Sports. We welcomed program alum Stephanie Marciano, Head of Sports and …
We love seeing and listening to young people looking to expand their reach and fill blue ocean through disruption and innovation…and new ways of looking at things. Case in point discovered this week from our colleague Adam Honig, a young company in the data analytics space…Project 94…who cut a partnership with Johns Hopkins Women’s Lacrosse …
Let’s get something straight. The business of gaming is booming. That does not mean the golden ring that has been chased around ‘esports’ per say. It means everything from Madden to FIFA to Wordle to console games on a global scale. Those who understand the business, scale appropriately, take the time to engage in the …
There was a time not too long ago when an “invasion” of non-American talent, especially young talent, meant a cause of great concern for sports which sought relevant in North America. Tennis and women’s gold were two that were always worried that stars with accents would not appeal to mainstream eyeballs and brands, and even …
“One thing is for sure, you never f#ck with a streak.” Crash Davis’s line in Bull Durham obviously speaks to the superstitions and the razor thin line of success in and around any kind of athletic competition, and who knows what really works and doesn’t, but that’s part of the fun right? More important …
The last few weeks we have continued to see the axe fall as teams and leagues and media properties retrench as the end of six months of 2024 comes to an end. Add in all those new to the job market, a still uncertain economy for many, the advent of new technologies, and no matter …
Last week I was doing my usual quick study on key pieces to pull for our weekly newsletter when I came across a great, in-depth piece on US Men’s Cricket team in…GQ. This past weekend I was flipping through the New York Times Magazine…the old-fashioned print edition…and there was a massive feature…on cornhole. Not just …
Freshness and relevance are the two toughest things to find in annual events, especially when they are successful. Rince and repeat can become pretty easy. Not always successful, but much easier to do. Less risk, and usually a known reward. Personally i find that boring, and so do the New York Yankees, a legacy brand …
