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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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Joe Favorito

Figuring Out The Elusive ‘WHY’…

September 26, 2025 by Joe Favorito

We have talked about it before, the randomness of showing up and never knowing where the path will take you…or sometimes wondering about the “why” of where I am and how did I get to a particular spot. As the semester started we talked to our students about having the courage and the curiosity to …

Read moreFiguring Out The Elusive ‘WHY’…

Michigan Musings; Lessons Learned From Five Days With Lions, Tigers, Bears, Wolverines, Spartans and So Much More…

September 23, 2025 by Joe Favorito

When I was with the Knicks and the Sixers you travelled to “Detroit” for road games, but you never went to Detroit. You went to Auburn Hills, where the team played. Motown? Miles away never to be seen. The city has undergone quite a renaissance since my NBA road days, and I have always wanted …

Read moreMichigan Musings; Lessons Learned From Five Days With Lions, Tigers, Bears, Wolverines, Spartans and So Much More…

Caps Open The Closet; Fans Win.

September 20, 2025 by Joe Favorito

We love garage sales don’t we? A chance to clear out the closets, or for those on the prowl, a chance to find some hidden gems. What’s ones trash is another’s treasure? The same is true for college athletic departments and teams of all sizes. Now this isn’t the same as a sale, say the US …

Read moreCaps Open The Closet; Fans Win.

Guest Post: Lessons Learned, Sports and AI Innovation…

September 17, 2025 by Joe Favorito

On Friday September 12, the Columbia–Dream Sports AI Innovation Center, hosted the second annual Sports AI Symposium, convening leading researchers, industry leaders, and innovators to explore how AI is transforming the way fans engage, how organizations make strategic decisions, and how technology is reshaping competition and performance across sports. it was sponsored by Dream Sports, …

Read moreGuest Post: Lessons Learned, Sports and AI Innovation…

Updating The Circle of Relevance…

September 15, 2025 by Joe Favorito

Many times at the start of class in a semster, or when I get to meet with young people, I try to run through a list of names to see who is interesting or relevant to their worlds. While I do it to convey the idea that you should be curiously learning wide, the reality …

Read moreUpdating The Circle of Relevance…

A Unified National Day of Service of People…Not Parties…Is a Better Idea Now Than Ever…

September 11, 2025 by Joe Favorito

Check your politcal opinions at the door…or stay out… Twenty four years later still remains a very tough day for many. I have written about our experience that day at the USTA, and linked to the story that we played here, with both the positive and the negative. We lost 39 from Fordham and  26 from …

Read moreA Unified National Day of Service of People…Not Parties…Is a Better Idea Now Than Ever…

And Fall Approaches, The Relationship Tree Remains As Fruitful As Ever…

September 9, 2025 by Joe Favorito

I get asked all the time how I manage…well…time, and I use this quite from William Penn that i have on hand. “Time is what we want the most and use the worst.” -William Penn It’s hard, especially without routine or with so many things flashing in and out of what is “important” in the …

Read moreAnd Fall Approaches, The Relationship Tree Remains As Fruitful As Ever…

Take Big, Thoughtful Swings For Those Who Left, But More So For All Still Here…

September 7, 2025 by Joe Favorito

Maybe it’s because I’m older and in the range where your have friends and colleagues whose partners, and parents are just reaching the end of that circle of life more often. Maybe it’s because we close in on the most profound day of loss for so many of us…September 11…that we notice these things more. …

Read moreTake Big, Thoughtful Swings For Those Who Left, But More So For All Still Here…

Little Things May Not Always Be Seen, And They Are Not Easy…But They Matter…

September 6, 2025 by Joe Favorito

When you work for a team, a league, an event, tickets are a hassle. Often times transfers don’t happen, the point of contact is overworked and has different priorities, people don’t show up, they aren’t appreciated, people ask for more, they expect everything is free and on and on. The bigger the event, the bigger the …

Read moreLittle Things May Not Always Be Seen, And They Are Not Easy…But They Matter…

A New Book On Fan Loyalty Is Out; I Got To Write The Forward…

September 3, 2025 by Joe Favorito

I had never been asked to write a forward for a book, and then in the course of thirty days two dear friends and colleagues asked me to do so. I guess everyone else was on vacation, lol. Seriously it was very humbling and quite an honor to be asked by both Shripal Shah and …

Read moreA New Book On Fan Loyalty Is Out; I Got To Write The Forward…
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Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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  • Weinstein Carnegie Group
  • NY Sports Venture Capital

School Affiliations

  • Drexel University Sport Business Advisory Board 
  • Columbia University Sports Management program

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