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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Three schools, five classes, undergrad, high school and grad school in three days this week. A colleague asked me why…why did I feel the need to talk to students from Montclair and my high school in Brooklyn, Xaverian and with my to grad classes at Columbia this week from Tuesday morning through Thursday night, especially …
There is nothing more click worthy these days than a publicly played drama, especially when it involves celebrity, athlete, bold face names. The facts are secondary, the backstory is not a concern, the wreck and the name calling and the drama is what drives interest, for better or worse. From the WNBA to Chapel Hill, …
‘How many times do you reach out to someone before they actually hear you for the first time.” That was the question my longtime colleague Chris LaPlaca posed to our students in our two classes last week, where we were lucky enough to have him come in and speak for a while. The question was …
The NFL, like most of the major leagues, are no stranger to the glitz, the glamor and the buzz of popular culture. We have power couples from the NBA to MLB to NWSL to the WNBA to the NHL to NASCAR. Musicians want to be athletes, athletes want to be rock stars, and they like hanging …
We head into the final quarter of 2025, and a similar question we look at almost yearly continues to come up in discussions as to how to cut through the noise out there. Should we be sharing info, creating dialogue or just making sure we are trying to stay aware. And where do we go …
As the school year gets deeper as the calendar turns from September to October we often are asks for tips on how we can stay in front of the curve or gain ground looking for new opportunities. One thing that we always remind people…anybody…about is how to make your narrative unique so people fully remember and …
We talk so much about the value of showing up and taking a chance by going down a road not usually planned, it may seem overused, but it is a gift that keeps giving, especially when you look for curious teachable moments. The latest occurred on Friday in New York, when my colleague Laura Dixon …
We have talked about it before, the randomness of showing up and never knowing where the path will take you…or sometimes wondering about the “why” of where I am and how did I get to a particular spot. As the semester started we talked to our students about having the courage and the curiosity to …
When I was with the Knicks and the Sixers you travelled to “Detroit” for road games, but you never went to Detroit. You went to Auburn Hills, where the team played. Motown? Miles away never to be seen. The city has undergone quite a renaissance since my NBA road days, and I have always wanted …
We love garage sales don’t we? A chance to clear out the closets, or for those on the prowl, a chance to find some hidden gems. What’s ones trash is another’s treasure? The same is true for college athletic departments and teams of all sizes. Now this isn’t the same as a sale, say the US …
