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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
We have a lot of issues on this big blue marble we call home, whether they are global or personal in scope. However as we turn to spring today we have gotten constant reminders of the joy sports and live, communal shared experiences can bring and why, in challenging times thy are more important than …
Let’s get this out of the way…St. Patrick had the better PR person but St Joseph owns the food. St. Joseph, he preferred to stay in the background. However if the devil (pun intended) is in the details, I will take pastry over salted red meat every day. And today if I were to make a …
There they were at the end of both sides of the court waiting to take their rightful spot on national TV as the final bids were claimed Sunday. The ladder guys. So, as March Madness arrives and Championship Week is done, kudos again to one of the most unique, niche sponsorships in sports: Werner Ladders. The NCAA …
There is more uncertainty about what will become of the business known as college athletics today than there has ever been. Just on Thursday at the SportsPro New York conference talk of a promotion and relegation system, collective bargaining, a creation of just a “Super League,’ requirements for transfer, requirements to actually maintain a certain …
This time of year as we move quickly closer to March Madness I like to look around the celebrations on TV or in person and notice those young people around the bench getting to experience the thrill of victory or the agony of defat for the first time. While the larger schools, and usually the …
In an attention starved, get it done yesterday world it’s sometimes nice to find consistency. Your friends you have known, the right slice of pizza or cup of coffee, a musical artist who knows just the right notes to play, Opening Day in Baseball etc. etc. Things can adjust, but the core thoughts…the core sounds, …
I have always felt that the wandering the halls and listening to topics away from the main stages at the annual MIT Sloan Sports Analytics Conference unveils an interesting look ahead to both the fun and the unusual. It’s where young people are talking, smaller conversations take place, and the fun and sometimes unusual reside. …
It still amazes me sometimes how the change of one word can not just reframe, but totally reset a vision. Sometimes it’s changing the reference from fighters to athletes, this week sadly we learned that a conflict might not actually be a war even when it looks like one, and there is the one I …
“We will attend and support only if it does not distract from the work being done.” Pretty simple and self-evident statement, right? Why should it even be news when a leader says such things? In most instances it really shouldn’t be, it should be common sense. But we remain in a time when the news is …
I have been a fan of Saturday Night Live since it’s inception. On Monday morning’s in high school my classmates would sit around the breakfast table in the cafeteria talking about the previous week’s episode. We even used skits like “The Coneheads on Family Feud” and others in our Spanish class for skits. The show …
