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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The Summer Game has returned, and for those who like to howl about the “traditional” or those who realize even baseball needs to keep remaining relevant to those under 35, there is already a lot, and perhaps np more a lot than what we witnessed in person at Citi Field for Mets Opening Day. More …
So much has been made with regard to cause marketing…it’s not just what do you stand for, but what are you doing to back up what you say? One of the consumer brands who spends widely in the highly competitive sandwich industry is Jersey Mike’s, and later this month, the chain, which started in Point Pleasant, …
This past weekend we made the trip to our new accountant to get things aligned for the past year and what lies ahead. He looked at all the 1099’s we had for the year and smiled a bit. “At least it looks like you don’t have to worry about a job cut with so many …
We have a lot of issues on this big blue marble we call home, whether they are global or personal in scope. However as we turn to spring today we have gotten constant reminders of the joy sports and live, communal shared experiences can bring and why, in challenging times thy are more important than …
Let’s get this out of the way…St. Patrick had the better PR person but St Joseph owns the food. St. Joseph, he preferred to stay in the background. However if the devil (pun intended) is in the details, I will take pastry over salted red meat every day. And today if I were to make a …
There they were at the end of both sides of the court waiting to take their rightful spot on national TV as the final bids were claimed Sunday. The ladder guys. So, as March Madness arrives and Championship Week is done, kudos again to one of the most unique, niche sponsorships in sports: Werner Ladders. The NCAA …
There is more uncertainty about what will become of the business known as college athletics today than there has ever been. Just on Thursday at the SportsPro New York conference talk of a promotion and relegation system, collective bargaining, a creation of just a “Super League,’ requirements for transfer, requirements to actually maintain a certain …
This time of year as we move quickly closer to March Madness I like to look around the celebrations on TV or in person and notice those young people around the bench getting to experience the thrill of victory or the agony of defat for the first time. While the larger schools, and usually the …
In an attention starved, get it done yesterday world it’s sometimes nice to find consistency. Your friends you have known, the right slice of pizza or cup of coffee, a musical artist who knows just the right notes to play, Opening Day in Baseball etc. etc. Things can adjust, but the core thoughts…the core sounds, …
I have always felt that the wandering the halls and listening to topics away from the main stages at the annual MIT Sloan Sports Analytics Conference unveils an interesting look ahead to both the fun and the unusual. It’s where young people are talking, smaller conversations take place, and the fun and sometimes unusual reside. …
