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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Here we are with yet another social phenomenon, being quickly grabbed as a challenge from sports teams big and small, and with it many of their engaged followers. The question is, can it become a philanthropic driver of good, or is it just a goofy viral experiment that will go the way of dabbing and …
As we hit the TCS New York City Marathon Sunday, colleague Matt Walker penned a piece for this week, on the simplest of best practices; using exercise as a way to aid cancer patients. He looked at the work Dr. Lee Jones and AKTIV Against Cancer, the not for profit formed by the late Grete …
Professional Bull Riders (PBR) likes to say there are two athletes to every PBR ride – a human cowboy and a bucking bull. Indeed, one element distinguishing PBR from other sports is the nature of the action on the dirt. In the same ring, PBR pits a lightweight versus a heavyweight: a 150 lb. cowboy …
This week for “Teaching Thursdays” we go to the Nation’s Capital at the program at George Washington University. GW has run one of the “must attend” events every spring for professionals and students the Sports Industry Networking and Career Conference, and has launched a certificate program in the growing field of Sports Philanthropy. We caught …
Sometimes even for a World record, the simplest is the best. Glitzy, shiny, tricky, unique, yes they get the buzz, but a way to aggregate for a cause can be even better. That’s what will happen Saturday at Soldier Field, when over 60,000 people will gather, and millions more will watch around the globe as …
Yes we all know content is king, and live sports are the emperor, and Verizon, through all its sports partnerships, has access to integration in thousands of hours of live content for its subscribers, from the NFL to professional soccer. How do you create added value on top of that for a new platform like …
Inspired by our q and a with Paul Swangard last week, we are going to try and make Thursday’s “Teaching Thursdays,” doing a q and a with some of the brightest educators in sports business. This week we got some time with Rick Burton, the David B. Falk Endowed Professor of Sport Management in Syracuse …
The following piece is contributed by colleague Melvin Wong… Although Pele is regarded as one of the best soccer players ever lived, yet you often see his iconic face on media outside of a soccer field. While most world-class soccer players who retire prefer to move to a coaching role, Pele instead seems to …
It is a well-intentioned but underpublicized and marketed event, International Games Day 2016, and it will take place on November 19 at a library near you. Chances are if you are reading this it may be the first you have heard of the idea. The concept is simple and effective…pick a day as a way …
Our industry is made up of passionate, hardworking professionals, and there is perhaps none more passionate than Paul Swangard. Paul is the President of Bowerman Curve Collective Inc., a strategic consulting and media services firm based in Eugene. His clients include Nike, USA Track and Field, the IAAF, NBC, ESPN and Bandon Dunes Golf Resort. …