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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Have gift cards or exchanges left over for the holidays? Looking for something to read over the rest of the break or on the upcoming road trip. Here are a few that we read in 2016 and are worth a look going forward. Back from the Dead By Bill Walton A fun memoir from Bill …
It will come as no secret to anyone in and around the sports business world to say that Ted Leonsis and the folks at Monumental Sport and Entertainment think big. In the early days of building digital assets, the Caps and their new owner, just off his days at AOL, were one of the first …
For this week’s “Teaching Thursdays” we revisit our q and a with Dr. Josg Solonon, Principal of the Business of Sports (BOSS) School in New York… The question of how to motivate young people to be more engaged in education in the United States has been raised for decades. Standardized tests, core curriculum, better use …
While fan engagement in North America by teams is the norm, even the elite clubs of South America are just arming to the idea. Two Columbia grad students, Gabriel Arias and Pedro Oliveira, have worked on a project to show Flamengo the huge opportunity of growth with their core and casual fans… Research project, developed …
For all the heat that has surrounded Cowboys owner Jerry Jones for years on his team-first stance with regard to certain sponsorship deals, it has always been interesting to see that the Cowboys have ceded some of their most valuable real estate…the end zone signage, to a cause, the Salvation Army, for years. No other …
Much has been hyped and speculated about what role the opening of Cuba will have in American, and global business in the coming months and years. While most experts see this as a gradual turn, not something that can happen just overnight, with many cultural, financial and political mountains to climb still, one of the …
The following was largely authored by Columbia student Maurice Eisenmann This week, Wesley Edens, co-owner of the Milwaukee Bucks, joined many of his colleagues and bought his way into an eSports team for $2.5 million. Over the past couple of months, the trend of traditional sports teams and their owners investing in eSports has reached …
For this edition of “Teaching Thursdays” we ask some of our colleagues at Columbia what they will be keeping their eye on for 2017. The Masters in Sports Management Program at Columbia, now just over 10 years old, is the only program in the Ivy League and is recognized as the number two program globally …
The following was compiled by Columbia student Matt Walker… “Working in sport, you learn how to delegate and surround yourself with good people. Sport truly is a team effort”. Former NBA Commissioner David Stern performed a Q&A interview with Sport’s Business Radio’s Brian Berger at The Player’s Tribune office in New York last week.. Students …
It is the rarest of rare events for a sport that is cult-like across the country but forgotten in Gotham. The first full week of December every year, college football takes center stage in New York. No, it is not because of a big game…Rutgers is slowly rebuilding, Bowl-bound Army is prepping for their Navy …