JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It is a brand that most consumers know, but few these days follow consistently, the Harlem Globetrotters. Their shows still have great family value, especially on a cold winter’s night when they are in town for a day or two, but in an era of star quality and fast and loose entertainment for the millennials, …
We are in a world where traditional publishing is becoming more and more of a dinosaur. However for some brands, strong ones with deep followings that may skew a bit older, the old hard copy of a book or a magazine is still going strong. One example is Yankees Magazine, a 300 hundred plus page …
Adidas meet the NHL? As one of the biggest global athletic fashion brands left the NBA this past spring, many wondered what would be next and what has happened to the German brand. The answer apparently is an approach with several prongs, one of which was the recently announced mega-deal with the Houston Rockets James …
The land grab continues between FanDuel and DraftKings in finding ways to engage casual fans for daily fantasy. Until now, a great deal of that money went directly to ads and traditional marketing spends, along with some untraditional ones like Floyd Mayweather’s shorts and the saddle of American Pharoah. However with Fan Duel more committed …
They are two iconic brands that transcend almost every barrier and they have been linked together to create memories through legendary song for decades. That’s why it makes great sense that Monday, on what would have been his 100th birthday, the New York Yankees and their fans will honor “The Chairman of The Board,” Francis …
With all the sites on the web today clamoring for a voice, as well as traffic, it can be tough to find a niche that can break through. However two Ivy League grads have created a platform built around unique analytics and storytelling that is gaining solid traction, views and attention. Meet The Sports Quotient, …
In addition to Fan Duel, DraftKings and now Yahoo, there are any number of smaller Daily Fantasy game creators now looking for room in the space to carve their own niche. One fun launch that has gained some traction with both investors and a young demo is Draftpot. Launched earlier this year, Draftpot was the …
In 2000, only five NFL teams stayed in their own practice facility for the rigors of preseason training camp, this year 21 teams are staying home for camp, with the latest being the 49ers getting full use of their new facility in Santa Clara. In recent years both the New York Giants, returning to the …
Baseball commissioner Rob Manfred has made it clear since taking the reins that his focus, and maybe his legacy, is going to be tied to the future…namely the future players and consumers who could and should engage in baseball and all its traditions and experiences. It has been a growing issue for years that baseball, …
Several years ago I was sitting in the stands at the US Open during a rain delay with Doug Band, who was then President Bill Clinton’s Deputy Assistant. Doug was at the Open with POTUS that day, and as we waited for the courts to dry, we got to talking about the similarities between what …