JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Charlie Stillitano is currently the chairman of Relevent Sports, the organizers of the International Champions Cup. The International Champions Cup is the premier soccer tournament in the United States, giving American fans the chance to see some of the best teams in the world including Manchester United, Barcelona, Fiorentina and Chelsea. This year’s tournament will …
While a good part of the sports and entertainment business world is focused on the MLB All-Star game, the Women’s World Cup hoopla, Copa America, The British Open, Wimbledon and other big events this July, another global undertaking of a massive scale is getting ready to get going as well. he Special Olympics Summer World …
Monday Women’s World Cup hero Carli Lloyd appeared on The CBS Morning Show, just one of a host of late night/early morning stops the U. S. Women’s National team, and her teammates would be making on this whirlwind tour celebrating their 5-2 win over Japan on Sunday night. However what was even more impressive, and …
The success and proof of concept that Mondogoal achieved these past two weeks with Women’s World Cup showed that select niche mega-events can draw both dollars and attention. DraftKings and other smaller companies have been looking to golf as a new growing platform because it is simple, mobile and can be played in and around …
The following post also appeared on The Daily Payoff The past few days there has been a great deal of speculation about what the success of the U.S. Women’s National Team can mean to the business side of women’s sports. More recognition in the mainstream can bring its perks, and although the stars of …
This also appeared in The Daily Payoff At last week’s Fantasy Sports Trade Association Summer Conference in New York, a crowd of several hundred, most on laptops, listened intently to sports and fantasy business leaders talk about the upward growth and engagement of consumers in and around all things fantasy, especially the fascination with …
The explosion of innovation in all things sports business and technology has created a gold rush for new ideas. However like the gold rush, many chase dreams of financial success only to leave with worthless pieces of lead, and sometimes, ideas stolen or good concepts that never reach maturity because of bad business planning. Into …
One of the biggest questions around the on-going FIFA Women’s World Cup is not about the players, but about the field itself. WWC is using turf fields vs. grass for the first time, and that has raised a number of issues on durability, sustainability and injury risk. We wanted to get some answers on this …
Social media impact vs. on-court impact, that was an interesting measuring stick going into Thursday’s NBA Draft. While not a game changer for when it came down to selection in a field limited to two rounds, it is always interesting to compare and contrast who has the loudest voice and where and how they fit …
If you are a son or daughter of Philadelphia, a fan of theater, or a follower of basketball, college sports or anything to do with statistics your heart should be a little heavier tonight, as we lost our “Superstat” on Tuesday night. Harvey Pollack, the last fulltime employee of the NBA, creator of all things …