JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
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For all the talk about baseball needing to catch up with the times, the traditions of how the game is played remain hallowed ground, and one of those traditional points of execution is the sacrifice; literally giving your chance at glory up to move a runner along. Sometimes as we focus on the glory of …
Next week the NBA season will tip off, with LeBron’s return to Cleveland, Phil Jackson reshaping New York, Miami revamping itself, Kobe coming back to action in LA and the Spurs looking to defend. However shortly after the NBA gets rolling, the NBA D-League will kick off its season, with perhaps the best strategic positioning …
If you are of certain age you remember The Smith Brothers Cough Drop. With their signature bearded brothers and shiny box, the cherry-flavored drops were not only around when you had a cough or a sore throat, but often times were used as candy when other items weren’t around. However in the uber competitive, high …
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The biggest college sports business news in the New Jersey this fall thus far has come from Piscataway obviously, where the Scarlet Knights are finding their way through their first year in the Big Ten across the board in sports large and small, with the loudest noise coming with their upset of Michigan two weeks …
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The allure of minor league sports is very powerful. Doing the right thing, having a great experience with young people as they work their way up the ladder on and off the field, an affordable family experience, a year-round chance for brands both locally and nationally to engage all are great opportunities that happen in …
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It’s not like a cheese dip is always top of mind when tied to large scale and effective sponsorships, but one has found a niche through the world of college football this fall. Gordo’s Cheese Dip used not massive advertising, but old fashioned word of mouth and new age social media engagement to create a …
