JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It is always interesting to see what attacker brands will do to try and cut through the clutter. This past week there was a half-page ad in the New York Times from the Chinese cell phone company Meitu, in English and Chinese, in the form of an “Open letter” to IOC President Thomas Bach. The …
It’s an unusual property with some unique brand partners, so we asked the folks at the Volvo Ocean race to break down the biz… In 2012, the Volvo Ocean Race organizers announced a huge shift to a one-design boat that would be used by all entries. The idea was to lower the price – and …
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Ok it’s a theme this week, but a good one… There was a time not too long ago when many thought that audio as a medium was almost dead. We live in a video world, we need to see things, no one has time to sit by a radio… Then along came podcasting, and itunes …
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Monday night in New York there will be a celebration of 40 consecutive years of sportstalk radio on one station; a 50,000 watt college station poised in, below and at one point atop Keating Hall on the campus of Fordham University, a place as a student, alumnus and staff member for several years I know …
Sunday morning thousands of soccer fans in the US will turn on Barclays Premier matches on NBC while others will watch the Ryder Cup live from Scotland. Then later it will be the Dolphins and the Raiders playing…in Wembley Stadium. Across the pond a growing number of fans will be watching NFL games as their …
It hasn’t been the greatest of baseball years in the Valley of Sun, but that doesn’t mean the Arizona Diamondbacks haven’t continued to make an impact on the lives of young people through programs on and off the field. One that will bring classroom work together with a baseball club will take place this weekend, …
They lost their most marketable, albeit aging star; the cornerstone of their franchise to free agency. They are in an ultracompetitive marketplace which now includes the defending conference championships, a young rising team with new owners about to move into a building whose penchant is to tell stories very loudly, and to the south, a …
