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We have seen time and again how sport, especially on a global stage; can have an impact for social change. Whether it is caused-based programs like wearing pink for breast cancer awareness or blue for prostate cancer initiatives, or larger scale calls to action like anti-bullying, athletes, the brands they work with, and their massive …

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Many times we in this business get caught up in the hype, the ROI, the buzz and sometimes the routine that we forget about the amazing power that sport has to change lives. Each week my colleague Sab Singh puts out his Sports Doing Good newsletter, which highlights events from around the world and serves …

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Periodically we will pull from some of the best or more innovative work being done in sports communications and marketing. In the past we have looked at ESPN, Sports Illustrated, MLS, NBC Sports and others, but now we will start to look at some agencies and other entities. We start with the folks at Taylor… …

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