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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Last fall Mondelez International and Soccer United Marketing announced a wide ranging partnership across some of the biggest brands in the consumer space, which, the goal (no pun intended), was to bring soccer touch points to almost anyone cruising an aisle in a food store. The Mondelez brands, which include Oreo and Chips Ahoy cookies, …
There is no doubt that the power NBC has in the world of sports broadcasting these days. From the Olympics to Sunday Night Football to golf and the NHL the Peacock has maybe never been prouder for what it stands for in sports and sports business, across both of tis networks and into its digital …
The best of organizations are the ones that are proactive even on their brightest of days with storytelling and finding niche’s to get exposure. The communications heads don’t get caught up in the moment, they manage up and make sure that even the small outlets get the due they deserve. Sometimes packed press boxes don’t …
Last weekend I was invited to PPL Park in Chester, Pa. to take a look at a test event for a sport that has a big grassroots following in the US, has been played in some form on the college and high school level for ages, and is a massive sport in its more traditional …
It is the only major sport that does the picks for its future while its present is going on, and is also the only sport that still only drafts those athletes who are from North America as opposed to the world, but the MLB Draft continues to come of age as a property. Taking place …
Many casual fans know the exploits of the Americas Cup, some will know the Volvo Ocean Race and its elite sailors, athletes and technology, but how about a brand effective sailing event on the high seas with great drama and stories that s maybe more akin to the marathoners who finish behind someone like Meb …
We are taking the time a day here and there to look at some of the lessons learned we featured in the book. Over the weekend I saw it was Joyce Aschenbrenner ‘s birthday, so we decided to highlight her story…see below. One of the trailblazers for women in the industry, Joyce Aschenbrenner made her …
The speed and price of the Los Angeles Clippers potential sale this week pointed two key facts; there are more billionaires in the world than there are sports franchises for sale, and the most important part of any transaction is not a valuation or a sticker, tis what someone in the market will pay for …
This almost sorta happened once before, in 1993. The Philadelphia 76ers and their owner Harold Katz were embroiled in a dispute with their arena partners, the Philadelphia Flyers and their owner Ed Snider. The battle was over the new home of the teams, as the CoreStates Spectrum was quickly running out of its once very …
As part of our ongoing best practices series as part of the Columbia University Graduate Program in Sports Management we will be doing occasional pieces with leaders in sports business. Our first is with Robin Harris, Executive Director of the Ivy League Robin Harris serves the The Council of Ivy League Presidents’ Executive Director. Colleague …
