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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It certainly doesn’t have all the grandeur and expectations that Rutgers move to the Big 10 this fall has, but another New Jersey school with bigger aspirations for its brand, and its football team, will make a “Big’ move this fall. Monmouth University will make the switch in football from the Northeast Conference to the …
It’s almost tailgate time on hundreds of colleges across the country, and a relatively new brand is ready to jump into the fray with a pretty unique contest. Schwan’s is a one of the national brands IMG College has brought to multiple school properties, with some assistance from Learfield Sports in lining up key schools. …
Here is the latest q and a conducted by Tanner Simkins; this one with Dr. James R. Andrews the world’s leading physician and orthopaedic surgeon for sport-related injuries. He talks about building his business and brand in sports medicine… Many regard Dr. James R. Andrews as world’s leading physician and orthopaedic surgeon for sport-related injuries. …
It certainly wasn’t the greatest week for Gannett, with their news of the virtual shuttering of their long form national sports platform “Sports on Earth” and the spinning off of their newspapers. However for the local sports fan, a new offering on the digital Gannett platforms could provide a nice option for additional coverage of …
If you are fan of inductions, then late July and August is your time. Two weeks ago the Baseball Hall of Fame had one of their biggest weekends ever with massive attendance and media exposure. Last weekend the Pro Football Hall of Fame served as the unofficial kickoff of the NFL season with their Hall …
Before any trade movement happened, the entirety of the NBA waited with baited breath on one event: the decision of LeBron James. Everyone in the sports world knew that once LeBron picked his destination, that the shakeout would be swift and violent. Now that the smoke has cleared, what did it all mean in terms …
Hummus and Yogurt, smart brand fits for the college marketplace, and both now have really started their engagement through athletic branding. This week, Chobani announced a 17 school partnership through IMG College to engage with colleges through athletics on a broad platform; from digital and game promotions to health awareness campaigns, sampling and access to …
It is a tradition at almost every sporting event across the country, the pre-game singing of The Star Spangled Banner. It has been done via guitar, and choir, with simplicity and comic relief, and in some cases bungled beyond recognition. It is not an easy song to do, but it never ceases to bring a …
If you are a fan, no matter what, your team is going to stink at some point. It’s part of the ups and downs of the game; you win some, you lose some. However if you are a fan of the University of Oregon Ducks this year, every time you pick up a hard ticket …
In most cases around New York “the battle” for supremacy amongst pro sports rivals is often more fizzle than sizzle. The Nets have never been at peak performance as the same time as the Knicks; few years have the Jets and Giants in the playoffs at the same time; save for 2000, the Mets and …
