JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
As stellar as a brand the University of Connecticut has, the trials and tribulations of winning and losing can take their toll. A rocky football season and a men’s hoops program that was in transition could have meant a long winter in Storrs for those not on the Geno Auriemma bandwagon, but Kevin Ollie’s squad …
It’s not the most compelling TV for those looking for fast action, and some media folks have criticized it for being too over the top with hype, but as a platform it is hard to argue that the NFL Draft as it stands today does not deliver for brand partners, fans, buzz and media content. …
Vitae adipiscing turpis. Aenean ligula nibh, molestie id viverra dapibus at.
We have seen time and again how sport, especially on a global stage; can have an impact for social change. Whether it is caused-based programs like wearing pink for breast cancer awareness or blue for prostate cancer initiatives, or larger scale calls to action like anti-bullying, athletes, the brands they work with, and their massive …
Aenean ligula nibh in, molestie id viverra a, dapibus at dolor. Aenean ligula.
Lorem ipsum dolor sit amet enim. Etiam ullamcorperlentesque dui non felis.
Many times we in this business get caught up in the hype, the ROI, the buzz and sometimes the routine that we forget about the amazing power that sport has to change lives. Each week my colleague Sab Singh puts out his Sports Doing Good newsletter, which highlights events from around the world and serves …
Pellentesque et lacus pretium tincidunt. Pellentesque at metus. Donec nisl a nisl. Vestibulum ante ipsum primis in nulla orci ut leo nec cursus consequat, orci ut
Nunc felis. Curabitur ac ipsum. Pellentesque nibh ultricies est. Maecenas consequat, augue a venenatis risus. Ut id mollis vel, lacinia quam. Praesent blandit malesuada. Suspendisse commodo
Periodically we will pull from some of the best or more innovative work being done in sports communications and marketing. In the past we have looked at ESPN, Sports Illustrated, MLS, NBC Sports and others, but now we will start to look at some agencies and other entities. We start with the folks at Taylor… …
