JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
One of the biggest challenges for American brands, teams and leagues today is literally getting lost in translation. As sport continues to expand globally, understanding culture, language and tradition becomes more and more important, and with the advent of social media, the ability to make a misstep and be deemed “the ugly American” can happen …
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Every day we comb the digital world looking for new, more efficient and unique ways not just to engage, but to engage more effectively. If you are a league, a team or a brand in sports and entertainment, you spend hours trying to use the most effective tools to quickly and cleanly reach not just …
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Those who know Adam Silver and have followed his career probably were not overly surprised by Tuesday’s announcement. He has learned not just from David Stern, but from countless others in sports, law, finance and communications as to what best practices should be. Listen, build consensus, communicate with those around you, take away surprises and …
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There was a time not too long ago when many thought that audio as a medium was almost dead. We live in a video world, we need to see things, no one has time to sit by a radio… Then along came podcasting, and itunes and digital audio and Sirius/XM and I Heart Radio and …
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