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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
One of the most important aspects of gaining support in good times in bad for any effective brand, let alone a sports or entertainment property, is to make sure you are ingrained as a part of the community, not just as an elite attraction. Whether you are a Valley National Bank or Target the Los …
The high end audio business tied to sport continues to boom, no pun intended, one of the brands that continues to make noise in the space is still Beats By Dre. From their launch that organically dropped LeBron James into the mix as a fan to their attempts at Olympic ambush with athletes to their …
The passing of Hall of Fame New York Mets broadcaster Ralph Kiner this winter at age 91 brought a great amount of responses not just locally, but nationally. From Keith Olberman to CNN, the stories of Kiner and his malaprops in the broadcast both to his star crossed career hitting homers with struggling teams in …
As we move through Championship Week and fully into March Madness, the sense of underdog success permeates the air. It is totally unlike the big-time sports business feel of college football, which generates millions for select schools competing at the highest levels, but has little of the mystery and mystique of the NCAA Men’s Basketball …
On Monday the Sports Business Journal unveiled their latest “40 Under 40” list…some of the biggest and brightest stars of today and tomorrow in the industry. However this past weekend one of the longest shining stars turned a very young 93, and is still going strong. he is Harvey Pollock, the Philadelphia 76ers longstanding Director …
For years Major League Soccer screamed and kicked as a brand to get noticed as a growing property. Expansion, grassroots growth, television deals, celebrity owners, recognizable mainstream athletes, integration in broadcast television, brand partnerships with companies engaging in sport for first time, wide-ranging multicultural marketing, unique team names, embracing of social media and aggressive and …
It was once rightfully so called “Geekfest,” a small to medium size gathering of young men looking to figure out how to make statistical analysis more relevant. However the MIT Sloan Sports Analytics Conference as a brand has now grown into an event that has probably even surpassed the vision of what its founders, Houston …
The two most populous counties in the United States without any professional sports franchise encircle New York City. They are Westchester County, New York and Bergen County, New Jersey. That was until last week when the D-League and the New York Knicks announced they are re-locating their Erie (Pa.)Bayhawks franchise to Westchester’s County Center starting …
The talk of gay male athletes coming out continued this week as Jason Collins joined the Nets, Michael Sam went through the NFL Combine, and closer to home, Drew University catcher Matt Kaplon revealed to his team that he was gay. As someone who went to an all-boys Catholic high school and had classmates and …
Last year the newly minted Portland Thorns of the National Women’s Soccer League created a stir when their wildly popular launch T-Shirts, “Feeling Thorny?” were deemed too sexist and were pulled from the shelves, but not before creating buzz for the team and quite a black market cottage industry for the suddenly scarce and more …
