JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Throughout the NHL and NBA Playoffs we have seen how painstakingly teams have looked to drum up fan unity. Banners, new songs, updated songs, towels and now a sea of same colored tee shorts…no matter whether you are eight seeds or one…have adorned the arenas from Vancouver to Miami. Teams or presenting sponsors have written …
The NHL rocketed into the playoffs with record increases in TV, revenue and digital engagement, and is even poised for a big uptick in TV rights as their deals with the NHL and Versus come to a close. Europe and Canada continue to have thei. love affair with the game, and even the grassroots side …
A bunch of people have asked why I stopped contributing to the Huffington Post. Answer is simple. I have no idea. I was asked by a colleague two years ago to occasionally do a piece for the site, usually on sports marketing or something a bit unusual, and it was fun to do, especially when …
On April 2 it generated 45 percent of all page views on ESPN’s mobile platform, and over a million views in the United States alone. Its final was watched not by millions, but by billions around the world, and its professional league, which started just days after it's international final, saw sellout crowds, waves of …
With its seemingly endless season, its three plus hour games and its sometimes strange rules and never ending parade of stats, baseball has long been a punching bag for the fast and loose generation. While other sports like cricket and even football have sought to find ways to speed up the game, basebal.s traditions take …
As some may know we do this newsletter every Sunday and highlight some folk who do good work largely on their own. They are not loud or obnoxious for the most part. They serve a niche and do so passionately. While there are many in the space who do this fulltime and do it amazingly …
The phenomenon of sports radio is largely a North American one. At last count there were over 300 stations, from college through the massive networks of ESPN, FoxSports, Sports Byline, Westwood One and others, who covered local issues, broadcast national outlets and filled the airwaves with opinion, guests and talk. That doesn’t count the ever …
The death knell sounded quietly last week. On. of New Yor.s broadcast stations, WPIX Channel 11, announced that it had eliminated their sports reporting staff for their nightly 10 .clock news. While some reacted with shock, surprise and disappointment, the announcement came and went with little protest from the fan. There was no out crying …
Despite the immense success of MLB.com, most of the Major League teams have been slow to fully embrace the potential of social media engagement in the way that other sports entities, especially the NHL, have. Partially because of the length of the season and the cost of implementing extensive programs, as well as the fact …
It didn’t come at the optimum time for an announcement, but Saturday morning Newman/Haas Racing announced a partnership deal with driver Oriol Servia and the Telemundo Station Group for 2011, just as the IZOD Indy Car league was getting rolling in St. Petersburg, Florida. The announcement really capped a great week for the League, which …