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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
We are now ankle deep in baseball. So here’s a look at five good reads to get baseball start. Just my opinion, and only books I have read thus far, but all are nice companions for the summer game. Wherever I Wind Up by RA Dickey and Wayne Coffey. One of the ways I can …
With its seemingly endless season, its three plus hour games and its sometimes strange rules and never ending parade of stats, baseball has long been a punching bag for the fast and loose generation. While other sports like cricket and even football have sought to find ways to speed up the game, baseball’s traditions take …
For years there was talk of an “Olympic Network,” one that specialized in all Olympic events, all the time. The move to alternating winter/summer years gave even more opportunity, and eventually Universal Sports moved into that void to try and capture, with a wide footprint but limited marketing resources, to capture that series of niche …
The year 2012 will have the Centennial celebration for Fenway Park, with the Red Sox planning a series of events in and around the grand old park, which now is officially registered as a Historic Landmark as well. However April 14 marks another anniversary, one a little more dubious but noteworthy nonetheless, the centennial sinking …
It’s an Olympic year, so many of those sports that seem to hibernate from the casual fan start to rise up again, from wrestling to beach volleyball. Each will find their niche and hope to play off of a sentimental crowd on the world’s biggest stage to win recognition and maybe some endorsements or brand …
For years the value of secondary media rights has been in question. Could the money be spent with traditional advertising and marketing…is it more of a vanity play…is there significant damage when a name changes to the team…does the next brand to take a title waste too much time in undoing the old name in …
On May 5, a stones throw from the Empire State building, Jim Miller will battle Nate Diaz before a packed house over close to 15,000 and a national television audience in the latest UFC event to hit the New York area. it will have the hope, the hype and lots of hometown flair, especially for …
The 24 hour period on Wednesday and Thursday of this week saw something that most people would have never predicted six, eight…well weeks ago. That March Madness and Linsanity could take a back seat in the beginning of spring to…Tim Tebow and the New York Jets. In less than 12 hours the NFL again rose …
Doodle Devils: The New Jersey Devils have done a great job with fan engagement, especially in the digital space for the past year. The team’s performance in the past few months has also raised the interest in the team as the NHL playoffs approach, so the team has launched another campaign to activate with and …
As we hit the final day of winter, not to mention St. Joseph’s Day (also underrated as a holiday everywhere except Italy and Brooklyn) some good items and thoughts from over the weekend. Warriors Count It Down: Monday night the Golden State Warriors will retire Chris Mullin’s Number 17 jersey and they have done a …
