Blog

On Sunday, Jets kicker Jay Feely entered the record book for consecutive field goals made as a Jet, breaking a record held by Pat Leahy for over 20 years. Feely's success on the field has been tremendous, yet his feel for using his stature in athletics in a major market to develop a long term …

The ability of brands to show ROI is sometimes very tricky, as so many different aspects go into monitoring consumer trends and buying habits. Yes it is a very intricate science and buying habits can be tracked, but the actual last second decision as to whether to choose product A or product B that can …

In the 197.s and into the 198.s big tobacco fueled some of the most successful sports branding opportunities in history. Whether it was Phillip Morri. support of Virginia Slims tennis or NASCA.s Marlboro Cup, the cigarette brands created some of the most large scale and effective activation platforms in sports history. Then came all the …

There is arguably no team in the NHL that has produced a higher quality on ice product over the last 15 years than the New Jersey Devils. The level of play and professionalism in the business of hockey that the team has displayed is arguably second to none not just in hockey for that matter, …

The best organizations have well thought out and effective communications plans, often times built around the most simple of ideas. Knowing how to effectively communicate messages internally, building consensus amongst key leadership, speaking with one voice, knowing your constituents and addressing their needs, or at least acknowledging their needs, and then making sure that media …

There is perhaps no other athlete who can so dictate the rise and fall of his or her sport over the long term than Lance Armstrong. Yes TV ratings rise and fall with Tiger Woods on golf, but the weekly coverage of the sport, along with events and brand activation, do continue. Michael Phelps raised …

This month three of the four major sports leagues in North Americ.NHL, NBA and NF.will make their annual pilgrimage across the pond to court fans, build brand and extend what is hoped to be a more global reach in the coming years, when the economy improves and the time becomes right for leagues to play …

It is now playoff time in baseball, with Tuesdays Twins-Tigers winner take all game getting fans started. The Los Angeles Dodgers, however, had the luxury of something the teams that battled to the wire didn’t have…the luxury of time. Yes they struggled and almost blew the division lead to the Rockies in the last week, …

The idea of teams in market working together has been a foreign idea for a long time. Most major market teams would rather act in a vacuum than share data, sponsors or branding opportunities, and often times attempts at shared events…especially on the community side…often ended up with arguments about top billing or conflicts of …

One of the more unique cross promotions of last season began its comeback today, a great partnership between the job site Monster.com and the NFL to again find the ultimate NFL fan. The Monster NFL.com fandemonium site launched October 1, which gives fans a chance again this year to submit videos and show why the …