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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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Blog

Tale of One Saturday…Big Time College Football Gets Bigger.

November 21, 2010 by eastwin5

On any fall Saturday, close to 350,000 people would have seen Indiana-Penn State, Army-Notre Dame and Northwestern-Illinois. However this past Saturday, even with less people seeing those three games in person, about 200,000, the brand value of college football took another step forward. The three games, all at staggered times, were played at FedEx Field …

Read moreTale of One Saturday…Big Time College Football Gets Bigger.

Of Scott Raab and Chris Botta…

November 18, 2010 by eastwin5

So this is this the week of banning media for the winter sports. First come the Miami Heat, who banned writer Scott Raab for his expletitive filled tweets directed at LeBron James. Then we have the Islanders, who banned Chris Botta, a blogger they helped spawn and trumpeted out as a pioneer in the field, …

Read moreOf Scott Raab and Chris Botta…

The Value of the Academies Grows Stronger…

November 14, 2010 by eastwin5

While you may not always agree with the politics of the military, there is one thing that is for sure…if you work in the sports business, or if your are involved with a Bowl in a community, this week you are pretty pleased. This past week Media Post ran a piece on the amount of …

Read moreThe Value of the Academies Grows Stronger…

Devils Rainy Day Work Pays Off For Brand…

November 12, 2010 by eastwin5

It has.t been the best of times for the New Jersey Devils thus far, not by a long shot. Injuries, poor timing the adjustment of new players have seen a team that has been traditionally atop the standings in the NHL now amongst its bottom as the seaso.s first month comes to a close. Now …

Read moreDevils Rainy Day Work Pays Off For Brand…

A Cause-Worthy Alternative For Under Armour…

November 8, 2010 by eastwin5

The alternative jerse.? is becoming the alternate revenue source not just for professional teams, but for colleges, and even some elite high schools these days as well. Change the look, create another revenue source for the school, and maybe some good luck as well. In recent weeks, even the hallowed traditions at Army have taken …

Read moreA Cause-Worthy Alternative For Under Armour…

Assisting Athletes To Fix Their P.A.S.T.

November 7, 2010 by eastwin5

Caring starts at home. That is true for the smallest of children and for our elders, and sometimes it's even for our greatest of warriors. In the case of the latter, that “home” is in New Jersey. Specifically in Clifton, where P.A.S.T. (Pain Alternative Solutions and Treatments) is based and is performing miracles for retired …

Read moreAssisting Athletes To Fix Their P.A.S.T.

Effective Branding Can Literally Be The Marathon, Not A Sprint

November 5, 2010 by eastwin5

Sunday running takes center stage in New York, as the worl.s largest single day sporting event, the ING New York City Marathon, takes to the streets of the five boroughs. The New York Road Runners Club estimates the economic impact of the annual event to be about $250 million. That is a bit less than …

Read moreEffective Branding Can Literally Be The Marathon, Not A Sprint

Keeping Up With The Kardashians…The Pre Paid Debit Card…

November 3, 2010 by eastwin5

A few weeks ago Master Card announced they would start using celebrity-branded prepaid debit cards, with one of the first being Kim Kardashian. The response to the card has been overwhelming, which leads to the next step…when will we see the LeBron or the Jeter car.? Affinity cards with brands, from athletes to celebrities to …

Read moreKeeping Up With The Kardashians…The Pre Paid Debit Card…

NBC Sports Embraces The Fun On Halloween Night…

October 31, 2010 by eastwin5

Sometimes all the elaborate pregame shows on any sport take themselves too seriously. Endless breakdowns of what goes on between the lines or on the court have experts falling over each other to find the best and brightest tidbits of information for the viewers, and although that is important, in this day and age of …

Read moreNBC Sports Embraces The Fun On Halloween Night…

NBA Tips…Two Brands, Different Approaches…

October 30, 2010 by eastwin5

One remains in transition, with an owner who could arguably be their biggest drawing card for now. The other remains firmly in place on perhaps the most valuable piece of real estate in Manhattan, with more surprises on the court on opening night than controversies, perhaps for the first time in well…forever. That's where the …

Read moreNBA Tips…Two Brands, Different Approaches…
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JOE FAVORITO
joefavorito1@yahoo.com

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