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One of the smarter moves President Barack Obama used during his campaign to lure the interest of the casual voter was to introduce his athletic side and interests into his platform discussions. It started with shooting baskets with Sports Illustrated's Scott Price, while discussing his background in and affinity for basketball. He threw out a …

Maybe it's because the World Baseball Classic pushed the World Series into November. Maybe its because the winter meetings came at a time this year when the rest of the sports world was Tiger-crazy and not much else was going on. Maybe its because baseball is doing as good a job of strategically stretching out …

As we head toward the Vancouver Olympics and continue to immerse ourselves in the Tiger Woods train wreck, it is interesting to look for other opportunities where a brand like Accenture can potentially look to re-invest the millions just pulled away from Woods. Is the Paralympics an opportunity for Accenture or other brands looking to …

“Rudy.” Great story, great movie. Yes the real Rudy is a bit over the top, bit that's another story. It never detracts from the essence of the message the movie conveys. “Rudy” resonates with people on so many levels, and if the idea gives rise to ways for others to have their story told and …

Into the “seemed like a good idea at time” file this week goes the D-League's Utah Flash, who staged an elaborate and well attended hoax, luring thousands of fans to their game against Dakota with the thought they were going to see NBA legend Michael Jordan take on former Jazz nemesis Bryon Russell in a …

They have always been the iconic role models that have shaped thousands of lives, from little league to the highest level of competition. They are dedicated and driven, mercurial and emotional, volunteers and mercenaries, teachers and mentors. They are coaches. Yet for all the time, effort and value they put in, these men and women …

Tige.s infidelit.Serena Williams nails a record fine for threatening to nail a US Open lineswoma.the Florida Panther. Keith Ballard takes out his teammate, goalie Tomas Vokoun, with a tomahawk chop to the hea.so this is what we watch and who we want our athletes to b. Luckily the world of sports still provides us with …

It's not a new idea, but it is another twist on a smart, cost efficient and creative practice. Eastern Michigan University announced this week they are working between the athletic department and their business school to have students create and compete against each other, American Idol style, to come up with an effective marketing and …

The late fall has brought yet more cold reality to mid-level college football in the Northeast with two longtime programs, both in the same league but both private schools in very crowded markets lacking a huge rush of on-campus support. Those programs, Northeastern and Hofstra, were both wiped from the slate of the Colonial Athletic …

It is certainly not the NF.but it was certainly not the UFL this fall either. It is a pro football brand that has seen its ups and downs almost every late summer and spring, helped launch careers and resurrect others, and maintain its distinct nationistic feel every year. It is the Canadian Football League, and …