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Much has been made about the decline of NASCAR in the past 18 months, although their.slo. numbers in revenue and TV are still the stuff most sports outside of the big three dream about. Still, the ability to stem the tide and find new ways to both invigorate the core and go afte. another round …

As the economy continues to wreak havoc with sports and entertainment sponsorship. and brands look for new ways to stretch a dollar, one wonder. what will happen to season and niche sports and how they will survive. While the four major sports in the US, as well as NASCA. and MLS, continue to find ways …

There is certainly a great deal of good will that is generated from cause marketing, as well as dollars and attention. Even those which seem at first to be a stretch…the pink of the NFL for October for example…makes great sense when one realizes the depth and scope of the way cancer of any form …

The publicity stunt to draw attention is really a lost art form in a day when budgets are tight, ROI is carefully measured and sometimes creativity falls by the wayside in lieu of a fast and easy return. However the stunt has never been lost on former New York Giant Brad Benson in his business …

The New York Yankees continue to march on into the ALCS, while the Philadelphia Phillies look to knock out the upstart San Francisco Giants, the New York Jets and New York Giants are coming off impressive weeks with winnable games this weekend. All three area hockey teams are getting the season off the ground (not …

Perhaps what will be seen as one of the greatest triumphs of the human spirit in the 21st Century will be the survival of the Chilean miners and the amazing work that took place to keep the men alive and then return them to the surface this past week. They certainly captured the essence of …

We wrote recently about the larger scale projects that the NFL and others are doin. for breast cancer awareness this month, and how effective a marketing platform sports has become for Susan G. Koman and other groups to get support and raise funds, especially during the month of October. However sometimes some of the most …

The NHL has always had a difficult task in generating mainstream interest at the start of the season. College football and the NFL are really kicking in, the baseball playoffs are going strong. there is a Ryder Cup or a Breeders Cup in the area and the NBA is also pushing for preseason attention, so …

The Golden State Warriors have not exactly been a marquee franchise on the court in terms of wins and losses, but they are always looking to find new ways to engage fans and draw interest. Over the years Golden State has been among the first franchises to court college media, multi-ethnic media and all areas …

There is an endless debate over the real brand value of teams going away from their home markets to play exhibition games or.friendlie. as they are called in some sports. In years past, football, baseball and NBA teams would play preseason games in smaller towns or markets in exchange for a guarantee to help offset …