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They have already done a Cash For Gold Night that gave local jewelers a chance to earn some money and drive traffic, they give away food for kids on Monday nights, and now the Lakewood, New Jersey Blue Claws have effectively used their Facebook and Twitter feeds to give their fans a special pop and …

Recently there has been a great deal written on issues with regard to college athletics…a recent USA Today piece pointed to the cutbacks athletic departments, especially mid-major schools, have to make to try and get things in line, while this past week the New York Times had an extensive piece on how college graduates looking …

With the AFL gone and the AAFL never started, the quest for NFL alternatives to fill the void continues on. While most agree that the talent level for the secondary football gap between college and the NFL is there…and the CFL has done a good job of trying to assume that role…the model that is …

Many may have said over the years that the Florida Marlins lack of support in the community, despite ultra-competitive and exciting baseball for the majority of most seasons, is a crime. So the Marlins have gone to great lengths over the years..the Manatee Dance Team anyone…to find ways to lure people into what is now …

This week in New York The Sports Business Journal will award it's Sports Business Awards for 2008. The nominees in 15 categories are all more than deserving, and in many ways are very reflective of the leaders who will help innovate and lead the industry thro9ugh the continued tough times and into the future. Many …

As Memorial Day is upon us here in the States, it is interesting to take a quick look at a group that is passionate, young, loyal, appreciative, athletic, budget conscious and enthusiastic, yet is among one of the most underserved groups for brands looking to reach the male demo and grow a fan base…the men …

It used to be that media plans, carefully crafted and built over time, could be gone in a heartbeat if an entertainer bombed or ran afowl of the law, or an athlete was injured or failed to live up to expectations. The classic story has always been the Dave vs. Dave decathlon battle leading to …

While the pressure to find new ways to get bigger ROI and link athletes closer to fans spending their discretionary dollar grows, the legitimacy or original reasons for using social networking as a valuable tool becomes more clouded in many ways. Shaquille O’Neal's Twitter success, with the help of Charlotte-based Sports Media Challenge, broke the …

It is the nichest of the niche, designed to inspire the sailor and sense of adventure in all sports and entertainment fans, albeit using the highest of high tech to satisfy sponsor spend and communicate in real time through satellite technology to millions of logged on interested parties. It is the Volvo Ocean Race, and …

While the NHL deals with the mess in Phoenix and rumors abound about other struggling franchises, MLS continues to make smart moves to grow the business for the long term. The new Seattle franchise and their quick success on all levels shows that calculated growth can make sense. By starting with the franchise as a …